PressBox News

• Pixalate Launches Industry’s First Ad Fraud Supply Path Optimization (SPO) Technology to Address 75% Increase in IVT Within Arbitraged Supply Channels

  4 years ago News

  

  Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today (9 October) introduced the ad industry’s first ad fraud Supply Path Optimisation (SPO) technology, a powerful addition to Pixalate’s Analytics platform. The [...]

• Epom Launches New Major Update of Its DSP (5.0): New Targeting, New Analytics & More

  4 years ago News

  

  Epom, an ad tech company that aligns its products with its mission to create more meaningful advertising, have recently launched an update of its DSP. The Epom DSP has hit a major milestone reaching version 5.0.  The DSP is one of [...]

• 89% of UK Advertising Executives Plan to Integrate Programmatic DOOH into Multi-Channel Campaigns

  4 years ago News

  

  A new programmatic digital out of home (prDOOH) research paper released by VIOOH, the leading global digital out of home marketplace, reveals that the future of prDOOH looks promising and its increased inclusion in multi-channel programmatic campaigns is likely to [...]

• Yahoo Research Reveals What Marketers Can Expect From UK Shoppers This Christmas

  4 years ago News

  

  Following a recent survey of over 2,000 UK consumers, global media and technology company Yahoo, have unveiled the key trends brands and marketers need to be aware of for the upcoming festive period. “From supply chain disruption, sustainability issues and financial strains, [...]

• AudioMob Raise $14million in Series A Funding Valued at USD$110m

  4 years ago News

  

  Today (9 November) AudioMob, the tech company that develops in-game audio ads bridging opportunities between audio and mobile, announce that they has successfully raised USD$14m (£10.3m) for their series A funding. The funding comes after the company opened their doors to [...]

• impact.com Names HubSpot Veteran Kim Walsh as Chief Growth Officer

  4 years ago News

  

  impact.com, the global leading partnership management platform, announced that HubSpot veteran Kim Walsh has joined the company as chief growth officer.  Kim’s role is to support long-term commercial success by maintaining alignment and customer centricity among all of impact.com’s go-to-market [...]

• Cavai and Seedtag Help Lay’s® to Spread the Word of its Iconic Restaurant Flavours with Innovative, Conversational Campaign

  4 years ago News

  

  Cavai, the leading conversational advertising cloud, have launched an innovative campaign with PepsiCo’s potato crisps brand Lay’s® in the Benelux, leveraging creative, conversational formats at scale within targeted content online thanks to a unique combination of its conversational formats and [...]

• Taboola Announce SmartBid Dimensions; A New “Autonomous Driving” Experience For Advertisers

  4 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today (8 November) announced a significant update to SmartBid, an A.I.-powered technology that helps advertisers maximise their campaign performance even more autonomously. Introduced [...]

• Unruly Names Grant Bingham as VP of International Media Business Development

  4 years ago News

  

  Unruly, a leading global video and CTV programmatic advertising platform, today announces the appointment of Grant Bingham as Vice President of International Media Business Development. The ad tech veteran and former head of publisher services at AOL will now lead [...]

• Over Half of UK Marketers Predict 10-25% Revenue Decrease from Cookie Deprecation

  4 years ago News

  

  Lotame, the only flexible data solutions provider to future proof connectivity and drive performance across all screens, released its “Beyond the Cookie 2: Identity Solution Adoption & Testing Among Marketers and Publishers” report. Part one, “Beyond the Cookie: The Future of [...]