PressBox News
PubMatic And Semasio Expand Partnership And Deliver Increased Reach For Omnicom Media Group
Today (20 October), PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, and Semasio, a pioneer in Unified Targeting which seamlessly combines audience and contextual targeting on the buy- and the sell-side, announced an expanded partnership that enables [...]
Adsquare and Skyrise Intelligence to Offer Advanced Spatial Targeting, Powered by Mobile Network Data
Today (20 October) Adsquare and Skyrise Intelligence announce their data partnership in the UK, enabling businesses to leverage mobile phone data for more effective geo-contextual mobile and out-of-home campaigns. Skyrise Intelligence provides sustainable audience targeting solutions informed by mobile network data. [...]
TVP Talks: Deep Dive into Connected TV Ad Measurement
TheViewPoint continues its series of educational webinars, TVP Talks, aimed at helping publishers and advertisers maximise the benefits of CTV advertising. The webinar’s third session, Deep Dive into Connected TV Ad Measurement, explores processes critical to running and administering successful CTV [...]
A Holiday Season of Post Lockdown Revenge Shopping is Here
According to new research from Channel Factory, 53% of consumers said that coronavrius will not impact their purchase decisions - compared to the 65% of consumers who said that coronavirus would impact their purchase decisions in 2020. Shoppers are eager to [...]
Pixalate Hires Former IAB Tech Lab Amit Shetty as VP of Product Management
Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today (19 October) announced it has hired Amit Shetty as VP of product management - Ad Fraud Platform. Shetty will oversee Pixalate’s Ad Fraud [...]
Broadsign and DOOHX Launch Programmatic DOOH Advertising Certification Program
Building on its Programmatic University (Programmatic U) education initiative, digital-out-of-home (DOOH) marketing technology developer Broadsign has joined forces with DOOHX, an online learning platform dedicated to DOOH education, to launch a new programmatic DOOH training and certification program for advertisers, [...]
DanAds and AdGreetz Partner to Meet the Growing Demand for Self-Service Hyper-Personalised Video and Display Advertising
DanAds, the Stockholm-based and world-leading provider of self-serve advertising infrastructure, today (15 October) announce its partnership with AdGreetz, the industry-leading ad tech/martech personalisation platform. The partnership enables DanAds’ publisher clients to offer a customisable, scalable and white-labelled self-service platform for [...]
Majority of UK shoppers to Opt for Sustainable Retail Brands During Black Friday, Cyber Monday and Christmas
Tug, a leading digital performance marketing agency, today (14 October) launched new research identifying UK consumer shopping preferences during the Golden Quarter. The study found that the majority (67%) of Brits pay attention to the sustainability and environmental efforts of [...]
ADvendio Officially Launches a Self-Service Advertising Solution to the US Market
With a shortage of sophisticated advertising products that reduce the onus on publishers, ADvendio is excited to fill a much-needed gap in the US market. With the debut of a self-service advertising solution, ADvendio is poised to redefine the market [...]
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