PressBox Articles

• Adverty Partners with Azerion to Further Strengthen In-Game Advertising’s Programmatic Reach

  4 years ago News

  

  Adverty, the leading in-game platform for advertisers, agencies and game developers, has announced a partnership with Azerion's premium advertising platform (Improve Digital), which will increase its programmatic reach for brands and advertisers looking to enter the increasingly influential world of [...]

• Impact Opens Office in Sweden with Marcus Ericson Appointed as Country Manager

  4 years ago News

  

  The world's largest partnership automation company, Impact, which was founded in the US in 2008, has announced the opening of an office in the centre of Stockholm, Sweden.  This news comes amid the continued expansion of the global marketing technology company’s [...]

• Andy Ankrah to Lead Merkle’s UK Technology Consulting Practice

  4 years ago News

  Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has appointed Andy Ankrah to head of technology consulting, leading a new dedicated UK practice that aims to drive business value through technology investment and [...]

• DoubleVerify & MoPub Announces Expanded Partnership, Bringing DV’s Fraud Protection Capabilities to MoPub Marketplace

  4 years ago News

  

  DoubleVerify ('DV'), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced an expanded partnership with MoPub, a Twitter company, which provides monetisation solutions for leading mobile app publishers around the globe and enables advertisers, [...]

• Cavai Raises Over £6.5m To Drive Significant International Expansion

  4 years ago News

  

  Cavai, the global leader in conversational ad tech, has raised £6.5m from a range of prominent investors including Norway’s 2 largest venture players, Investinor and Idekapital, and ad tech industry specialist FirstPartyCapital. It will use the funds to bolster its [...]

• Taboola Launches New Premium Advertisers Programme For Brands And Agencies Across EMEA

  4 years ago News

  

  Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, has today announced its new Premium Advertisers Programme to empower brands and agencies with best practices to increase customer acquisition, [...]

• Kevin Smyth joins Playground XYZ as Head of Sales, Asia

  4 years ago News

  

  Ad Tech leader Kevin Smyth, who previously led the expansion of Magnite’s (formerly Telaria) digital SSP business across Southeast Asia, has joined Playground XYZ as head of sales, Asia. Thanks to strong continued growth across APAC and a burgeoning roster of [...]

• Eyeota Cohort Onboarding Expands Selling Simplified’s B2B Data Intelligence into 26 markets

  4 years ago News

  

  Eyeota, the leading data partner to global enterprises, today announced it has partnered with Selling Simplified Group, Inc., a global leader in intent-driven B2B demand gen marketing solutions, to transform their existing data assets into powerful digital audiences, via Eyeota’s [...]

• Integral Ad Science Expands Center of Excellence in India

  4 years ago News

  

  Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced the expansion of its Center of Excellence in Pune, India, with a new office facility and plans to hire top engineering talent locally. Established in 2020, [...]

• Adverity secures USD$120m (£86.63m) from SoftBank Vision Fund 2 as demand for marketing analytics booms

  4 years ago News

  

  Adverity, the rapidly growing marketing analytics platform, today announced it has closed a USD$120m (£86.63m) Series D financing round led by SoftBank Vision Fund 2, with existing investor Sapphire Ventures also participating in the round. Adverity’s mission is to transform marketing [...]