PressBox News

• Criteo Appoints Manuela Montagnana as Chief People Officer

  4 years ago News

  

  Criteo S.A. (NASDAQ: CRTO), the global technology company that provides the world’s leading commerce media platform, today announced the appointment of Manuela Montagnana as chief people officer. In this role, Montagnana will lead the company’s people team, driving talent strategy [...]

• the7stars Group forms a Business Acceleration Consultancy, 13minutes

  4 years ago News

  

  the7stars Group continue to expand its suite of services with the launch of 13minutes, a business acceleration consultancy. Designed to transform marketing capability by closing the gap between Martech and media investment, specifically to shape business growth for a range [...]

• Pubstack Launches Optimisation Product to Increase Publisher Ad Inventory Value

  4 years ago News

  

  Pubstack's first module of its new automated optimisation product uses advanced technology and allows publishers to implement Smart Ad Refresh and to generate extra ad revenue in a secure way. A Practice to Increase Monetisation Publishers have tested many ways to maximise [...]

• Sojern & Roiback Partners to Increase Hoteliers' Direct Bookings & Profitability

  4 years ago News

  

  Sojern, a leading provider of digital marketing solutions for travel, and Roiback, a market-leading technology company specialised in powering direct sales for independent hotels and chains, have partnered to provide hoteliers with powerful multichannel media solutions aimed to drive direct [...]

• Smart integrates with Oracle Contextual Intelligence to strengthen publishers' & advertisers' brand safety

  4 years ago News

  

  Smart, the leading independent Ad tech platform, today announced its integration with Oracle Contextual Intelligence (formerly Grapeshot). The solution providing real time content review and prebid classification is now fully available within Smart’s platform, to help allow advertisers, agencies, and [...]

• Impact Opens Office In Denmark With Experienced Agency Director Announced

  4 years ago News

  

  The leading partnership management platform, Impact, founded in the US in 2008, has announced the opening of an office in Copenhagen, Denmark, amid the continued expansion of its EMEA team and rapid growth of the global partnerships technology company. [...]

• IAS Study Shows Ad Context Increases Memorability Up to 40%

  4 years ago News

  

  Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released The Context Effect, the company’s latest biometric research on the importance of context in advertising. Conducted with IAS and Neuro-Insight, a neuromarketing and neuroanalytics company, this [...]

• Apollo Funds Complete Acquisition of Yahoo

  4 years ago News

  

  Apollo Global Management, Inc. (NYSE: APO) (together with its consolidated subsidiaries, “Apollo”) today (6 September) announced that funds managed by its affiliates (the “Apollo Funds”) have completed the acquisition of Yahoo - formerly Verizon Media - one of the world’s [...]

• Ogury appoints Fabien Magalon as Chief Publisher Sales Officer

  4 years ago News

  Ogury, the Personified Advertising company, is announcing the appointment of Fabien Magalon as chief publisher sales officer. In his role, Fabien will be responsible for setting the global supply strategy, leading Ogury’s international publishing team, and influencing publisher’s product development. “The [...]

• VlogBox launches webinar series Get-Together, with the first one for video creators

  4 years ago News

  

  Vloggers, streamers, animation, and digital studios, as well other video content owners are invited to join their first live webinar– 'OTT for creators comes naturally: Why is CTV another key platform for your videos?' set for September 27, 2021. Over 183.5 [...]