Through this new partnership, Clear Channel will integrate with Hivestack as its first DOOH SSP partner. The partnership will provide advertisers with a more efficient and precise way to buy their DOOH inventory programmatically via Private Marketplace (PMP) deals through Demand-Side Platforms (DSPs), including the Hivestack DSP.
This partnership comes as marketers in France continue leaning further into data-led media solutions, including programmatic DOOH, to understand and plan against emerging audience travel patterns.
Vladimir Chou, VP demand France at Hivestack, commented: “We are thrilled to announce that Clear Channel Europe has chosen Hivestack as its first SSP launch partner, representing a landmark change for the French DOOH ecosystem. This partnership will enable advertisers to target audiences at unprecedented scale through the Hivestack DSP across Clear Channel’s programmatically enabled DOOH screens across France. Clear Channel has an exciting vision for programmatic DOOH in France, and Hivestack is thrilled to be embarking on this journey with them."
The partnership enables programmatic buying of Clear Channel’s unmatched array of premium media across France for the first time. Moreover, this enables digital marketers to easily plan, activate, and measure across Clear Channel France’s DOOH screens, alongside other programmatic channels, like digital and mobile.
The partnership will enable Clear Channel France to generate a new stream of programmatic revenue from global DOOH buyers that use the Hivestack DSP, as well as revenue from buyers that use omni-channel DSPs, integrated with the Hivestack SSP.
Andy Stevens, chief data officer at Clear Channel Europe, said: “As part of our strategic efforts to accelerate the growth of programmatic digital out-of-home across Europe, we’re thrilled to roll out Clear Channel LaunchPAD in France in partnership with Hivestack. More brands and advertisers will now be able to access our premium DOOH inventory in France, including 2500 digital screens reaching 18 million people fortnightly, and activate campaigns even more quickly and flexibly.”
Hivestack currently activates against 343B monthly impressions globally, enabling marketers to bring their brand to life with the precision of programmatic DOOH.