PressBox Articles
Smart integrates with Oracle Contextual Intelligence to strengthen publishers' & advertisers' brand safety
Smart, the leading independent Ad tech platform, today announced its integration with Oracle Contextual Intelligence (formerly Grapeshot). The solution providing real time content review and prebid classification is now fully available within Smart’s platform, to help allow advertisers, agencies, and [...]
Impact Opens Office In Denmark With Experienced Agency Director Announced
The leading partnership management platform, Impact, founded in the US in 2008, has announced the opening of an office in Copenhagen, Denmark, amid the continued expansion of its EMEA team and rapid growth of the global partnerships technology company. [...]
IAS Study Shows Ad Context Increases Memorability Up to 40%
Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released The Context Effect, the company’s latest biometric research on the importance of context in advertising. Conducted with IAS and Neuro-Insight, a neuromarketing and neuroanalytics company, this [...]
Apollo Funds Complete Acquisition of Yahoo
Apollo Global Management, Inc. (NYSE: APO) (together with its consolidated subsidiaries, “Apollo”) today (6 September) announced that funds managed by its affiliates (the “Apollo Funds”) have completed the acquisition of Yahoo - formerly Verizon Media - one of the world’s [...]
Ogury appoints Fabien Magalon as Chief Publisher Sales Officer
Ogury, the Personified Advertising company, is announcing the appointment of Fabien Magalon as chief publisher sales officer. In his role, Fabien will be responsible for setting the global supply strategy, leading Ogury’s international publishing team, and influencing publisher’s product development. “The [...]
VlogBox launches webinar series Get-Together, with the first one for video creators
Vloggers, streamers, animation, and digital studios, as well other video content owners are invited to join their first live webinar– 'OTT for creators comes naturally: Why is CTV another key platform for your videos?' set for September 27, 2021. Over 183.5 [...]
Adsquare to Offer Mobile-Powered Data and Insights for Mobile & OOH Advertising
Adsquare, the global audience and location intelligence company, is now using insights from O2 Motion, enabling businesses to leverage anonymised, aggregated crowd movement data for geo-contextual mobile targeting, as well as for more effective planning and programmatic activation of Out-of-Home [...]
Taboola completes acquisition of Connexity
Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, today announced it has completed its previously announced acquisition of Connexity. The transaction brings Connexity, one of the largest e-commerce media [...]
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