PressBox Articles
Zeotap Named "Cool Vendor" By Gartner
Zeotap, a leading customer intelligence platform, has announced that it has been included in the 2020 Cool Vendors In Advertising Report 1 by Gartner. “We consider our recognition as confirmation of our mission to empower companies to unlock the power of [...]
IAB Europe Launches Comprehensive Guide to Navigating the ‘Post-Third-Party Cookie’ Era
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Guide to the Post-Third-Party Cookie Era’, to prepare brands, agencies, publishers and tech intermediaries for the much-anticipated post-third-party cookie advertising ecosystem. The guide, which has been developed [...]
Impact Drives Expansion Across EMEA With Key Hires
Impact, the global leader in partnership automation, has announced the appointment of seven new members to its Finance, Business Development, Agency and Enterprise Sales teams as it further expands within the EMEA market. Daisy-Blue Tinne, Chloe Bojanowski, Scott Hawkins, Priya [...]
Clearcode Appoints New CEO and COO to Lead Ad Tech and Martech Development
Leading ad tech and martech development company, Clearcode, has announced changes to its management board with the appointment of Piotr Banaszczyk as the new CEO and Tomasz Chmielewski as the COO. Established in 2009, Clearcode’s recent management board was led by [...]
Xandr Teams up with IBM and Reach to Tackle “Coronavirus Blocklist”
A collaboration between IBM and Xandr, AT&T’s advanced advertising company, and the UK’s largest commercial news publisher Reach, heralds a major breakthrough for the news industry, as publishers struggle to monetise their content despite huge demand from readers for high [...]
'Cribs’ Calls, Financial Transparency and the Value of Luck: a Start Up's Lockdown Diary
Matthew Goldhill (pictured below), founder and CEO at Picnic Media, writes about what the lockdown imposed to fight the novel Coronavirus has taught his mobile ad start up and the industry at large over the past few months. Netflix CEO Reed [...]
FreeWheel Study Finds 75% of UK Consumers Think Brands Should Address COVID-19 in Ads
A new study from FreeWheel, a Comcast Company, and the provider of the industry’s leading video advertising software, reveals 75% of UK consumers think brands should acknowledge the COVID-19 situation in their advertising campaigns. The survey, conducted with independent market research provider [...]
Unruly Research Reveals Emotional Response to Coronavirus Ad Campaigns
Video ad tech company Unruly has released new research on consumers' emotional responses to TV as ad campaigns. The study found that ITV’s “Apart. But Never Alone” is the most moving Coronavirus campaign in the UK (so far), attracting the [...]
OnAudience Implements Personality Segments
89% of digital businesses invest in personalisation, according to Forrester’s study. Going forward with developing personalisation technology, OnAudience.com extends the scope for segment definition and adds a new attribute: a person’s personality. Correctly discovered user’s personality gives deep insights into [...]
Popular Tradertalks
Latest Posts
-
Digest: YouTube Becomes Top TV Choice for Children; YouTube Added to Australia’s Social Media Ban for Under-16s; Havas Reports Solid H1 -
If Social Media Isn’t Social, Where Else Can Brands Build Deeper Connections? -
Digest: Google and Microsoft Expand AI Features in Search and Browsing; Warner Bros Discovery Names Standalone Entities to Follow Split -
Gaming’s Attention Goldmine: Has Ad Tech Finally Unlocked Level One? -
Contextual’s AI-Charged Comeback
Follow ExchangeWire