PressBox Articles
Top Publishers Rely on Video Ads for Mobile Monetisation
How do publishers of the world’s top apps monetise and engage their users in a meaningful way that is effective & respects the user experience? To find out, AdColony surveyed today’s top-grossing app developers, and the results of the AdColony [...]
Research Finds Companies Using Impact’s Partnership Cloud See Three Year ROI Of 314%
Impact, a global leader in Partnership Automation, today released a commissioned global study conducted by Forrester Consulting that discovered organisations that deploy Impact’s Partnership Cloud™ experience a ROI of 314% with payback in under six months. Furthermore, the study, titled [...]
Former PlayStation Chief Andrew House Joins Bidstack Advisory Board
Bidstack, the in-game advertising platform, is excited to announce a new appointment to its influential Advisory Board – Andrew House, former President, CEO and Chairman of Sony Interactive Entertainment (SIE). House started his career with Sony in its Tokyo PR team [...]
Tapad Partners with Gimbal
Tapad, a global leader in digital identity resolution, announced their partnership with Gimbal, a leader of location-powered marketing and advertising solutions. Gimbal now leverages Tapad's global, privacy-safe digital cross-device solution, The Tapad Graph, to further enhance its footfall attribution solution, [...]
OnAudience.com Introduces Mobile App Data Stream
OnAudience.com has introduced Mobile App Data Stream: it delivers detailed and high-quality information about mobile users in order to reach them with tailored programmatic campaigns. What is mobile app data stream? 90% of consumer's mobile time is spent using applications, according to [...]
Trade House Media Integrates with The Media Trust to Protect Publishers
Trade House Media, the leading managed ad solution provider announce that they have partnered with The Media Trust to ensure a clean supply chain and to protect the valued users of their publisher clients. Trade House Media provides ad management as [...]
Placements.io Provides Programmatic and Direct Sales Alignment for Skyscanner
Placements.io, a leader in revenue and billing management for media companies, today announced new technology that empowers publishers to combine sales, operations and reporting for both programmatic and direct advertising in a single stream. Leading travel company Skyscanner is an [...]
Broadsign and AdMobilize Partner to Provide AI to DOOH Networks
AdMobilize, a world-leading audience intelligence company powering DOOH networks with real time, fully-anonymous AI, and Broadsign, a leading digital out-of-home (DOOH) marketing technology platform, today announced a partnership to provide DOOH networks with integrated audience measurement solutions. With this integration, [...]
DoubleVerify Expands Brand Safety Solution
Brand safety remains a top priority as global advertisers seek enhanced controls to protect their brand reputation online. With that in mind, DoubleVerify (DV) recently expanded its brand safety controls to allow for language and keyword targeting and avoidance in [...]
Popular Tradertalks
Latest Posts
-
Digest: Google’s Emissions Surge 51%; Canada Drops Tech Tax Amid Trump Trade Talks -
Social Media Isn’t Social. It’s Just Media. -
Journey Further’s Tom Bottomley on Programmatic DOOH, Omnichannel Measurement, and Multi-Market Activation -
Digest: Google Launches Offerwall to Boost Publisher Revenue; IAB Launches Framework to Standardise Gaming Ad Metrics -
The Stack: AI and Ad Tech Under Scrutiny
Follow ExchangeWire