PressBox Articles

• Impact Expands its Mobile Partnership Capabilities to Drive High-Value User Acquisition

  6 years ago News

  

  Impact, a global leader in Partnership Automation, today (14th November 2019) announced an expansion of Impact’s Partnership Cloud, to help mobile marketers drive high-value app installs, prevent fraud, and manage all their partnerships in one place. These capabilities give mobile [...]

• DoubleVerify Acquires Ad-Juster

  6 years ago News

  

  DoubleVerify, a leading independent platform for digital media measurement and analytics, today announced the acquisition of Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers. Ad-Juster services deliver the data transparency and insights publishers use to optimise their ad [...]

• Bidstack Sponsors NFG’s FIFA 20 Kit

  6 years ago News

  

  Bidstack, the in-game advertising platform, has today announced its sponsorship of NFG Esports’ kits for the FIFA 2020 season. The deal will run for the lifespan of the game and the new branded kits will be worn by the team’s [...]

• Rubicon Project Announces Integration with LiveRamp's IdentityLink

  6 years ago News

  

  Rubicon Project, the global exchange for advertising, announced an integration with LiveRamp and its IdentityLink graph. The integration allows identity to be efficiently passed in real time and enables a more consistent view of the consumer. LiveRamp’s IdentityLink is a neutral, [...]

• Clear Channel Outdoor and Broadsign Announce Partnership

  6 years ago News

  

  Broadsign, a leading digital out-of-home (DOOH) marketing platform and Clear Channel Outdoor, one of the world’s largest OOH providers, today announced a new partnership that enables brands to tap CCO’s US DOOH inventory via Broadsign’s programmatic supply-side platform (SSP) Reach. [...]

• Smart Expands to UK Market with Opening of London Office

  6 years ago News

  

  Smart AdServer, a leading independent ad monetisation platform, today announces its market launch in the United Kingdom with the opening of a London office. Pierce Cook-Anderson has been appointed UK Country Manager and will lead UK operations, providing simple and [...]

• InfoSum Launches Pioneering First-Party Data Platform: Discovery

  6 years ago News

  

  InfoSum today announced the launch of its Discovery platform, which enables media owners to make their audiences available for powerful privacy-safe insights, planning and activation in a cookieless world. Tougher data laws and increased restrictions from web browsers herald the imminent [...]

• British Gas Engaging Audiences with Personalised Video

  6 years ago News

  

  British Gas, working with nucleus, has become the first advertiser to utilise a new personalised video platform from A Million Ads. A Million Ads now creates personalised video ads, serving messages to viewers with a dynamic video, that speaks to [...]

• Broadsign and AdQuick Announce Partnership

  6 years ago News

  

  Broadsign, a leading digital out-of-home (DOOH) marketing platform, and AdQuick.com, the out of home (OOH) advertising software company backed by Reddit co-founder, Alexis Ohanian, have partnered to integrate the AdQuick platform with the Broadsign Reach SSP. The integration allows media [...]

• Impact Announces Discovery for Finding, Identifying, and Authenticating Influencers and Other Partners

  6 years ago News

  

  Impact, a global leader in Partnership Automation, today announced the Partnership Cloud’s new Enhanced Discovery capability, enabling organisations to search a wide net of influencers (spanning different social networks), mobile app partners, content creators, premium publishers, and more. The solution [...]