Beeswax has been named a Visionary by Gartner in its 2020 Magic Quadrant for Ad Tech report, published on 21 September 2020. Gartner’s report evaluated ad tech companies on their completeness of vision and ability to execute, across a wide array of evaluation criteria including product or service, business model, innovation, and overall viability.
“We’re thrilled to have been named in this year’s Gartner report, and we’re honoured to have been recognised as a Visionary, evaluated for our Beeswax platform,” remarked Beeswax CEO Ari Paparo. “We owe our strength in the market to our constantly innovating team - but also in no small part to our customers who are redefining what programmatic advertising can do every day with the Beeswax platform.”
Gartner subscribers can view the Magic Quadrant for Ad Tech report here: https://www.gartner.com/document/3990727
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Beeswax was founded by industry veterans who recognized that traditional, one-size-fits-all DSPs are under-serving today’s sophisticated media buyers. From the beginning, it has been our mission to build great advertising software.