PressBox Articles

• DoubleVerify Partners with Snapchat to Authenticate Media Quality

  6 years ago News

  

  DoubleVerify ("DV"), a leading independent platform for digital media measurement software and analytics, today announced a partnership with Snapchat to authenticate ad viewability and prevent digital ad fraud and sophisticated invalid traffic (SIVT). Now, brands can authenticate the quality of Snapchat [...]

• ADmantX Boosts its Brand Care Offering

  6 years ago News

  

  ADmantX, a leading data provider of natural language processing (NLP) cognitive semantic-based solutions, today announces it has launched new brand safety categories for different vertical sectors to reinforce its Brand Care offering. Powered by its Natural Language Processing (NLP) technology, [...]

• Bastien Faletto: New Sales Director Southern Europe at 1plusX

  6 years ago News

  

  The predictive marketing and data management platform 1plusX announces the appointment of Bastien Faletto as Sales Director Southern Europe. Formerly, he was Director of International Markets at nugg.ad – Zalando Marketing Services. Following the announcement, in early 2019, of the [...]

• Bidstack Partners with The Trade Desk

  6 years ago News

  

  In-game advertising platform Bidstack Group plc continues to build strong partnerships in the digital advertising space and today proudly announces its new collaboration with globally recognised The Trade Desk, to bolster its programmatic offering for in-game advertising. Trading online display advertising [...]

• PubMatic Receives Compliance Certification for IAB Tech Lab’s Open Measurement SDK

  6 years ago News

  

  Premium digital technology company, PubMatic, has announced that it has achieved certification for IAB Tech Lab’s Open Measurement SDK Integration Validation Compliance (IVC) for Display ad formats. By supporting this initiative, PubMatic will help drive improved in-app viewability and verification [...]

• MGID launches Smart Widget for Accelerated Mobile Pages

  6 years ago News

  

  MGID, a global pioneer in native advertising, has announced that its Smart Widget technology is now available to integrate into accelerated mobile pages (AMP). As the first platform to offer a resizable AMP feed to publishers, the move serves a [...]

• PubMatic Q2 Report Signals Growing Focus on Combating Advertising Fraud

  6 years ago News

  

  Premium digital technology company, PubMatic, has released the findings of its second Quarterly Mobile Index (QMI), highlighting three key Q2 2019 trends to provide both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future [...]

• Axel Springer’s Former Head of Data Products Joins 1plusX

  6 years ago News

  

  Carolin Bink, Axel Springer’s head of data products at Group level until July 2019, and previously head of data & performance at Axel Springer's Media Impact, has joined 1plusX, the profile platform developed by two ex-Google directors. Over the last three [...]

• Bidstack Launches In-Game Ads Plugin in Collaboration with Epic Games’ Unreal Engine

  6 years ago News

  

  Bidstack Group, the native in-game advertising platform, is pleased to announce a new collaboration with Epic Games’ Unreal Engine, enabling video game developers to monetise their titles by creating advertising space within their currently live and soon-to-be-launched games, via a [...]

• Triton Digital is One of the First to Receive the IAB Tech Lab Podcast Measurement Seal of Compliance

  6 years ago News

  

  Triton Digital, a global technology and services leader to the digital audio and podcast industry, announced today that it is among the first companies to secure the IAB Tech Lab Podcast Measurement Compliance verification. Triton’s Podcast Metrics is a powerful tool [...]