Brand Metrics
- Categories:
- AI & Machine Learning; Advertiser Ad Server; Audio; Consent Management, Privacy & Compliance; Contextual; Cookieless Targeting; Measurement, Attribution & Analytics; Native; Publisher Ad Server; Supply-Side Platform; CTV, OTT & Video
- Website:
- brandmetrics.com
- Email:
- sean@brandmetrics.com
- Geography:
- APAC EMEA North America
- Location:
- Specialism:
PressBox
Brand Metrics has provided the Guardian with crucial, impartial third-party measurement and robust category benchmarks. The partnership empowers our Sales teams to lead with an evidence-based approach, clearly demonstrating the commercial value of our audience.
Company description
| Brand Metrics is revolutionising campaign measurement for digital publishers, turning brand lift from an occasional, expensive research project into an always-available performance metric — at scale, without panels, and without third-party cookies. Our automated SaaS platform integrates directly with publisher technology, retargeting exposed audiences with a single question to measure awareness, consideration, preference and action intent. No panels. No per-campaign costs. Just consistent, independent data from the publisher's own audience, in their own environment. With a benchmark database of 60,000+ campaigns across 122 industry categories, Brand Metrics is trusted by world-leading publishers including The Guardian, New York Times, Financial Times, News Corp, and Washington Post — and now extends into CTV, with a pioneering in-stream measurement solution that works the same way. |