We’ve proven that DAIVID’s emotional data can be a strong predictor of actual media performance. This is a powerful unlock that will enable the next level of understanding in what drives creative effectiveness at scale.
— Tom Saunter, Global Head of New Solutions at WPP
Company description
DAIVID is the intelligence engine for creative and media. Its AI-powered platform predicts at scale how and why ad creative will perform before campaigns go live, and boosts brand outcomes by curating media supply based on emotion. DAIVID consistently delivers performance improvements of more than 20% for its partners and plugs into existing workflows through API and MCP connectivity. Headquartered in London, with operations across the US and APAC, DAIVID works with partners including Kinetiq, CreativeX, and Mass Analytics, as well as global brands and agencies including Nike, Boots, Snapchat, and WPP. Find out more at
daivid.co.
