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“With the Dior and Loewe campaigns, we did not just adapt to a digital environment, but became leaders towards digitalisation and data usage. Like all advertising, many factors influence the connection DOOH makes with audiences, so if we incorporate more of those variables into our strategy, we enhance the user experience. Our media should offer value to consumers, and for that, context is key.”
— Sonia Zazo, Director Client Services Publicis Media on Sonata Location Intelligence for omni channel planning for LVMH

Company description

Taptap Digital is a global marketing and advertising technology company with a presence in Europe, the Americas, and Africa. Through its proprietary platform, Sonata, Taptap applies geospatial technology and artificial intelligence to multidimensional audience planning, omni channel advertising activation and measurement of results, online and off. Users can access Sonata via self-service or through managed service advanced solutions. Taptap delivers transparent, objective and tangible results for global brands and agencies in more than 85 countries.