Regulation GDPR
Controller or Processor: What's Really at Stake Under the GDPR? Q&A with Romain Job, CPO, Smart
The GDPR is finally upon us. For many, if not all of us, the date of 25 May 2018 was only the beginning. There’s still a lot of work to be done and still a lot to be understood, across the entire supply chain. For publishers, the process has been, and will continue to be, particularly challenging. But there are opportunities. ExchangeWire speaks exclusively with Romain Job (pictured below), chief product officer, Smart, about what the GDPR means for [...]
What the Digital Advertising Ecosystem Really Looks Like in 2018: Q&A with Oliver Whitten, COO, Adform
Digital advertising is a complex industry, where challenges and opportunities are plentiful. As the General Data Protection Regulation (GDPR) and artificial intelligence (AI) bring more of both, ExchangeWire caught up with recently promoted Adform COO, Oliver Whitten (pictured below), to discuss how developments in the advertising ecosystem are impacting ad-tech vendors, agencies, trading desks, brands, and publishers, in addition to his future plans. ExchangeWire: Having expanded your role at Adform to cover global responsibilities – what is your vision for Adform’s [...]
Waking the Sleeping Giants for Mobile Opportunities: Q&A with Itamar Benedy, CEO, Glispa
Mobile continues to drive programmatic growth, reaching record highs in 2017 – and promising outlooks for the future. That makes it more important than ever to get attribution and measurement right, says Itamar Benedy (pictured below), CEO, Glispa. In this Q&A with ExchangeWire, he talks about GDPR as an opportunity for mobile, how to create more transparency in the supply chain, and why MNOs and OEMs are the sleeping giants of mobile advertising. ExchangeWire: What are the challenges in mobile ad measurement [...]
GDPR Ushers in New Era of Customer Empowerment & Engagement
Experienced marketers and merchandisers understand that every few years there is a ‘-geddon’ or ‘-ocalypse’ that monopolises the industry’s attention – sparking fear, changing priorities and, in some cases, altering the landscape forever. In this piece, James Norwood (pictured below), EVP strategy & CMO, Episerver, tells RetailTechNews how the most recent of these – GDPR – poses new challenges for retailers than faced in the ‘-geddons’ of years past. The nearest and dearest situation is that of the general data [...]
GDPR Sees Online Players in High-Stakes Gamble
By using ‘legitimate interest’, online publishers and vendors are playing Russian roulette with their users’ data, writes Stuart Austin, digital consultant, ConsentEye. Now GDPR is in place, many publishers and tech vendors are banking on ‘legitimate interest’ to cover their use of data processing rather than seeking explicit consent from their data subjects. This obviously requires less work on their part, and little or no change to their current systems, but could see them being liable for big fines.
Has GDPR Killed Programmatic?
After months of speculation about how GDPR will change programmatic, the deadline for compliance has finally come (and gone). The Media and Marketing Privacy summit, which took place just before the deadline (22 May) made a few final predictions about the how the regulation will affect the buy- and sell-side, how to build a consenting audience, and how programmatic businesses will have to adapt in a GDPR world. Has GDPR killed programmatic? Even though not everyone has [...]
AI the Next Industrial Revolution: Q&A with Jeffry van Ede, Co-Founder & CEO, Simplaex
AI has recently pushed programmatic to new heights. But how are the new regulations regarding data privacy going to impact AI and machine learning? ExchangeWire discusses the future of AI with Jeffry van Ede (pictured below), co-founder & CEO, Simplaex. ExchangeWire: After a funding round in 2017, Simplaex recently raised further capital. Where are you investing and are you already seeing benefits from your investments? Jeffry van Ede: We’re definitely seeing the benefits from the investments as it pertains to recruiting – [...]
The Upside: How GDPR Will Level the Playing Field & Foster Innovation
GDPR is officially here, and according to a recent eMarketer survey, only 6% of firms said that they were ready for the new European Union privacy laws. Given the prospect of such a large-scale disruption, and the uncertain nature of regulatory enforcement, it’s easy to see why some in ad tech are panicking. In this piece for ExchangeWire, Amit Dar (pictured below), General Manager, U.S., Taptica, explains why the GDPR disruption has an enormous upside for ad tech – it [...]
Dear Publishers: Advertisers Need Your Help to Stay Effective in a GDPR’d Europe
The General Data Protection Regulation (GDPR) amplifies the reliance of advertisers in Europe on publishers’ consent and contextual data. After all, these factors are essential to the survival of the entire digital advertising ecosystem. In this piece for ExchangeWire, Eric Tucker co-founder & executive chair; and Nuno Jonet VP product (both pictured below) Pocketmath, aims to provide both discussion and practical suggestions for publishers. Targeting strategies that previously served advertisers will be crippled. Publishers will be compelled to evolve to survive. [...]
GDPR Might Provide Momentum for U.S. Data Privacy Laws: Q&A with Amit Dar, Taptica
Europe and European companies have tended to lead the pack when it comes to data protection concerns and regulations. ExchangeWire chats with Amit Dar (pictured below), general manager U.S. of global end-to-end mobile advertising platform Taptica about ensuring data privacy within the GDPR framework, EU approaches to regulation, and U.S. attitudes to GDPR. ExchangeWire: How are you ensuring that you and your clients are GDPR-compliant? Amit Dar: Taptica is committed to data protection compliance throughout its offering and is taking all steps necessary [...]
Latest Posts
-
The Tech Giants Are Coming: How Google Will Work with Out-of-Home -
Weekly Focus: Singapore Electronics Retailer Looks to QR to Ease Payment -
APAC Retailers Should Pick Right Tools & Partners for E-Commerce Logistics -
Ad Tech Tax Cuts Vs Quality of Supply -
Vote for Your 'Ad Tech Personality of the Year' & 'Ad Tech Rising Star'