Regulation GDPR

What we Learned at DMEXCO: Trust is a Building Block for the Future of Advertising
8 months ago News

In this exclusive article for ExchangeWire, Jerome Underhill, SVP, Europe, Asia and Latin America, Xandr, discusses the focal talking points from key industry events, and details how a focus on transparency can build a sustainable advertising ecosystem in the post-GDPR age. Each year, leading ad tech executives convene in Germany to discuss prominent issues and the challenges they’re facing, as well as solutions, to contribute to an industry-wide roadmap for longevity and success. This year, DMEXCO and its preceding event [...]
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Is RTB Dead in the water? Part 1: The Consent Game
8 months ago News

The General Data Protection Regulation (GDPR) and its impact on Real Time Bidding (RTB) in Europe has been a hot topic and will continue to be as the ecosystem evolves under the lens of recently invigorated market regulators. In this two-part article for ExchangeWire, Lloyd Greenfield (pictured below), senior client partner at The Programmatic Advisory, examines the impact of an increasingly rigorous consent interpretation on the Real Time Bidding (RTB) ecosystem. Firstly, in part one, the industry’s current approach to [...]
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Driving Success for Independent Ad Tech: Q&A with Amobee
8 months ago News

Independent ad tech is in the midst of an unprecedented time of both opportunity and challenge. While GAFA continue to take the lion’s share of the market, there is undoubtedly a chance for the 20% to stamp their authority and offer marketers and publishers benefits that the larger players cannot. In this piece, ExchangeWire talks to Maria Flores Portillo, general manager, Amobee EMEA, to discuss where the opportunities lie for independent ad tech, what these businesses must be wary of, and [...]
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10 Wild Predictions for Europe's Big Ad Tech Week
10 months ago News

We are just three weeks away from Europe’s ad tech week. Our ten-year anniversary of ATS London kicks off the week on 9 September. As ever, we have a serious selection of big name Madtech speakers, including Sir Martin Sorrell, Insider Inc’s Jana Meron, ITV’s Lara Izlan, Xandr’s Michael Rubenstein, as well as the best minds from agencies, publishers and brands. We are very close to selling out – so make sure you get your ticket today. ATS London is followed by [...]
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AA/WARC Q1 2019: UK Ad Spend Hits £6bn
10 months ago News

UK ad spend increased by 4.2% year on year to hit £6.0bn in the first quarter of 2019, according to the latest Advertising Association/WARC Expenditure Report, released today Tuesday 30th July. Growth for the overall year is forecast to reach 4.6% to £24.6bn. Report HighlightsOverall growth for 2020 is predicted to reach 5.3%. Total online display, which includes broadcaster video-on-demand, saw growth of 16.6%. Online radio advertising expenditure grew by 26.5% year-on-year. Growth is predicted for the majority of advertising formats across 2019, with [...]
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The ICO Triple Hit: RTB Ultimatum, Cookie Usage and Record GDPR Fines
11 months ago News

Over the last month, the Information Commissioner’s Office (ICO) has announced a trio of measures set to raise the hackles of ad tech. Firstly, the authority released its ‘Update Report Into Ad Tech and Real Time Bidding’, which raised questions on the legality of RTB, the fundamental bidding process underpinning the programmatic industry. Subsequently the body published updated guidelines on the use of cookies, clarifying previously subjective aspects of GDPR, whilst bringing the use of cookie walls into further doubt. [...]
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Browser Privacy & Advertising: Q&A with Jascha Kaykas-Wolff, Mozilla
11 months ago News

Browser-level privacy protections have hit the headlines in the last two months, with each of the major internet browsers imposing some level of restriction on the use of third-party cookies. ExchangeWire speaks to Jascha Kaykas-Wolff (pictured below), chief marketing officer at Mozilla, on why they are imposing tracking protections by default on the Firefox browser, and how the firm aims to work with the advertising industry on user privacy. What prompted the decision to enable Enhanced Tracking Protection by default on [...]
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SpotX Earns Independent Recertification for All Four TAG Seals; S4Capital AGM Statement
12 months ago News

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: SpotX earns independent recertification for all four TAG seals; S4Capital AGM statement; GumGum partners with White Ops to deliver ‘industry’s safest ad exchange’; one year after GDPR came into force, over half of US news sites are still blocked in Europe; and AdSecure releases first Security Violations Report for Q1 2019. SpotX earns independent recertification for all four TAG [...]
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Identity & Data Compliance: MadTech Live Cologne 2019 Preview
12 months ago News

Identity and data compliance are two of the most prevalent issues within the digital ad industry in 2019, with organisations both large and small having to balance the need for accurate user identification with the necessity of abiding with legislation on the use of consumer data. Both topics have come to the forefront in recent weeks, with Google due to launch their set of privacy tools on Chrome which will restrict the use of third-party cookies, and the likelihood of [...]
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GDPR Anniversary: Fines, Interpretations, and Aims for Year Two
12 months ago News

On May 25th 2018 the data management landscape in the European Union shifted permanently with the enforcement of GDPR, aimed at promoting user privacy and ensure that their personal details were held in a more secure manner. One year down the line, as GDPR celebrates its Paper Anniversary, which is ironic given the reduction of paper being delivered through the letterbox in the form of junk mail, ExchangeWire examines how the legislation has been put into practice in the previous 12 [...]
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