Regulation GDPR
Remember Why the GDPR Exists: Consumers Need Friendly GDPR Functions
You already accept that complying with the GDPR delivers a better consumer experience, right? Loads of articles have told you that. But what about the experience consumers have of exercising their GDPR rights? Writing exclusively for ExchangeWire, Fiona Salmon (pictured below), UK MD, 1plusX issues a reminder that businesses responsible for managing data need to make it easy for consumers to understand their GDPR rights and allow them to make informed choices over the use of their personal data. As an internal [...]
GDPR’s First 100 Days: What’s Next for the Industry?
On 2nd September, GDPR legislation passed the 100-day mark. You’d be forgiven for missing the occasion; nestled surreptitiously amongst the noise of ‘Back to School’, the first three months of compliance have passed largely without note. In this piece for ExchangeWire, Nick McCarthy, SVP data solutions, Merkle EMEA, looks at what has happened since the GDPR was implemented and what the industry should expect next. As brands and marketers return to their desks, they would benefit from taking stock of the subtle [...]
Independent Publishers: Overcoming Challenges of Focusing on Content & Monetisation
It’s tough being a publisher. Challenges around quality, transparency, and monetisation, to name but a few, mean that publishers have a lot to deal with. ExchangeWire speaks with Pressian Karakostov, CEO, PubGalaxy about some of these challenges, and how the industry is working to overcome them. ExchangeWire: PubGalaxy started life as a publisher before creating its own solution, which puts you in the unique position of seeing the industry from both sides. How does this enhance your offering? Pressian Karakostov: PubGalaxy holds a [...]
How the California Consumer Privacy Act Aims to Put an End to the Data Wild West
Despite a monumental build up, the EU GDPR may not have made quite the splash the industry expected – it rather depends on who you ask. However, what it has done, is set the wheels in motion for other countries, such as Brazil, to adopt similar legislation. One in particular, which is starting to take data privacy very seriously, is the U.S. Multiple states have started updating their consumer privacy acts, and the state of California, the home of ad [...]
Brand Safety on Marketers' Minds; Sublime Skinz Expands in Europe
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Brand Safety Study Reveals Carelessness of Marketers; Sublime Skinz Expands European operations; mediasmart & Brave Partner; Additional Funding for Drawbridge; and Partnership for Eyeota & TwentyCi. Brand Safety Study Reveals Carelessness of Marketers A new study by Sizmek on brand safety reveals that 38% of marketers are aware of having delivered adverts on harmful or unsafe web pages. At the same time, only 61% [...]
The New Brazilian Data Protection Regulation; Brazil Allows Political Parties to Advertise Online for the First Time
There is some big news coming out of Brazil at the moment. The Brazilian government has sanctioned a law that defines data privacy regulation, with vetoes; and for the first time in the country’s history, political parties can use paid-for digital advertising campaigns as part of their canvassing strategies. This article was originally published on ExchangeWire Brazil. The Brazilian GDPR The Brazilian President, Michel Temer, sanctioned last Tuesday (14 August) the General Law of Data Protection, which establishes rules for the collection [...]
New Acceptable Ads Criteria; Protected Media Launches Pre-Bid Solution
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Ad Criteria from Acceptable Ads Committee on Eyeo; Pre-Bid Solution By Protected Media; AdsWizz Co-operates with Univision Audio Streaming Service; Exterion Media & Transport for London Announce Partnership with Euronews; and smart Launches Native In-App-CPM Solution. New Ad Criteria from Acceptable Ads Committee on Eyeo Adblock Plus makers Eyeo are releasing new criteria for their acceptable ads regulations. The independent Acceptable Ads Committee has [...]
Challenging Walled Gardens: Q&A with Adam Singolda, CEO, Taboola
Content recommendation specialists Taboola have just celebrated 10 years in business. Among other things, ExchangeWire talks to Adam Singolda (pictured below), founder and CEO, Taboola, about the development of the company, the David vs Goliath fight against walled gardens, and the impact of GDPR on the advertising industry. ExchangeWire: Taboola announced projected revenue of USD$1bn (£754.98m) this year. To what do you owe your success? Adam Singolda: We have been in the discovery/recommendation industry for 10 years and our business has evolved [...]
GDPR Signals Need for APAC Firms to Evolve Data Strategy
The General Data Protection Regulation (GDPR) may be up and running for over a month now, but businesses in Asia-Pacific will need to reassess their data strategy and ensure they can earn the trust of consumers who are increasingly wary of how their data is being used. Rajnesh Singh, Internet Society’s (ISOC) Asia-Pacific regional bureau director, noted that while many likely received requests to provide consent or update their notification and profile settings, it remains to be seen whether these or [...]
Transparency Is a Major Demand for Audiences Too: Q&A with Fredrik Borestrom, President, IAA UK Chapter
The UK advertising industry is booming and, despite some challenges, there are many reasons to be positive about its future. ExchangeWire speaks with Fredrik Borestrom (pictured below), president of the IAA UK Chapter, about some of the challenges that the advertising industry is facing head on, including Brexit, GDPR, the skills crisis, and the opportunities that exist within emerging channels and platforms. ExchangeWire: Should we be concerned about the impact of Brexit on the UK advertising industry and UK advertising operations within [...]
Latest Posts
-
ADmantX Launches Homepage Intelligent Solution; PubMatic Releases Report on Supply Path Optimisation -
Data Compliance with The Media Trust; AppNexus; and G+J EMS -
Automation, its Impact on People & our Collective Responsibility -
Transparency & Real-Time Auditing: Q&A with Namit Merchant, Media.net -
The Fight Against Ad Blocking: Why Blocking the Blockers Is Not Enough