Regulation GDPR
GDPR's Full Force & Its Impact on Global Data Privacy
ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. GDPR hasn’t caused the Armageddon the industry expected, but is it still too early, or are many challenges brought about as a direct result of GDPR being swept under the carpet? Our experts share their views. GDPR will further unfold in 8 key ways “1) The DPAs will get tougher: Over the summer, many ad tech executives have been heard complaining about [...]
5 Key Takeaways from Discussions at ATS Berlin
The representative team from Beeswax EMEA attended ATS Berlin on 6 November, 2018 – a gathering of around 200 programmatic media professionals from across Germany. They were ready to learn from some amazing speakers – and weren’t disappointed, hearing from companies such as eBay, Wooga Games, Gameloft, Omnicom, GroupM, and many more besides. In an effort to keep the conversation going and recap their favourite moments, they have shared their top five takeaways. Only consultants have won from GDPR Firstly, the topic that [...]
Using Semantics to Build Brand Trust: Q&A with Smart, Zebestof & Tradelab
In light of the GDPR coming into force in Europe on 25 May, 2018, ‘context’ is swiftly becoming the mot du jour, as many advertisers and publishers look for new ways to effectively reach their target audiences. ExchangeWire speaks with Benoit Sanchez, team leader, data division, Smart; Charlotte Fouquet, COO, Zebestof; and Céline Craipeau, product and solutions specialist, Tradelab, about the power of contextual targeting, and the increasing popularity of semantics. ExchangeWire: What value does contextual targeting bring over behavioural [...]
Risky Business: Navigating Privacy & Compliance in a GDPR World
If you are part of nearly any enterprise organisation, then May 25, 2018, is likely burned into your memory forever. That was the date when a new landmark privacy law, the General Data Protection Regulation (GDPR), took effect in the European Union (EU). In this piece for ExchangeWire, Cory Cowgill (pictured below), chief technology officer, Fusion Risk Management, explains that when an enterprise can assure customers and prospects that there are safeguards in place to monitor how their data is handled and [...]
Remember Why the GDPR Exists: Consumers Need Friendly GDPR Functions
You already accept that complying with the GDPR delivers a better consumer experience, right? Loads of articles have told you that. But what about the experience consumers have of exercising their GDPR rights? Writing exclusively for ExchangeWire, Fiona Salmon (pictured below), UK MD, 1plusX issues a reminder that businesses responsible for managing data need to make it easy for consumers to understand their GDPR rights and allow them to make informed choices over the use of their personal data. As an internal [...]
GDPR’s First 100 Days: What’s Next for the Industry?
On 2nd September, GDPR legislation passed the 100-day mark. You’d be forgiven for missing the occasion; nestled surreptitiously amongst the noise of ‘Back to School’, the first three months of compliance have passed largely without note. In this piece for ExchangeWire, Nick McCarthy, SVP data solutions, Merkle EMEA, looks at what has happened since the GDPR was implemented and what the industry should expect next. As brands and marketers return to their desks, they would benefit from taking stock of the subtle [...]
Independent Publishers: Overcoming Challenges of Focusing on Content & Monetisation
It’s tough being a publisher. Challenges around quality, transparency, and monetisation, to name but a few, mean that publishers have a lot to deal with. ExchangeWire speaks with Pressian Karakostov, CEO, PubGalaxy about some of these challenges, and how the industry is working to overcome them. ExchangeWire: PubGalaxy started life as a publisher before creating its own solution, which puts you in the unique position of seeing the industry from both sides. How does this enhance your offering? Pressian Karakostov: PubGalaxy holds a [...]
How the California Consumer Privacy Act Aims to Put an End to the Data Wild West
Despite a monumental build up, the EU GDPR may not have made quite the splash the industry expected – it rather depends on who you ask. However, what it has done, is set the wheels in motion for other countries, such as Brazil, to adopt similar legislation. One in particular, which is starting to take data privacy very seriously, is the U.S. Multiple states have started updating their consumer privacy acts, and the state of California, the home of ad [...]
Brand Safety on Marketers' Minds; Sublime Skinz Expands in Europe
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Brand Safety Study Reveals Carelessness of Marketers; Sublime Skinz Expands European operations; mediasmart & Brave Partner; Additional Funding for Drawbridge; and Partnership for Eyeota & TwentyCi. Brand Safety Study Reveals Carelessness of Marketers A new study by Sizmek on brand safety reveals that 38% of marketers are aware of having delivered adverts on harmful or unsafe web pages. At the same time, only 61% [...]
The New Brazilian Data Protection Regulation; Brazil Allows Political Parties to Advertise Online for the First Time
There is some big news coming out of Brazil at the moment. The Brazilian government has sanctioned a law that defines data privacy regulation, with vetoes; and for the first time in the country’s history, political parties can use paid-for digital advertising campaigns as part of their canvassing strategies. This article was originally published on ExchangeWire Brazil. The Brazilian GDPR The Brazilian President, Michel Temer, sanctioned last Tuesday (14 August) the General Law of Data Protection, which establishes rules for the collection [...]
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