Regulation GDPR
The New Brazilian Data Protection Regulation; Brazil Allows Political Parties to Advertise Online for the First Time
There is some big news coming out of Brazil at the moment. The Brazilian government has sanctioned a law that defines data privacy regulation, with vetoes; and for the first time in the country’s history, political parties can use paid-for digital advertising campaigns as part of their canvassing strategies. This article was originally published on ExchangeWire Brazil. The Brazilian GDPR The Brazilian President, Michel Temer, sanctioned last Tuesday (14 August) the General Law of Data Protection, which establishes rules for the collection [...]
New Acceptable Ads Criteria; Protected Media Launches Pre-Bid Solution
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Ad Criteria from Acceptable Ads Committee on Eyeo; Pre-Bid Solution By Protected Media; AdsWizz Co-operates with Univision Audio Streaming Service; Exterion Media & Transport for London Announce Partnership with Euronews; and smart Launches Native In-App-CPM Solution. New Ad Criteria from Acceptable Ads Committee on Eyeo Adblock Plus makers Eyeo are releasing new criteria for their acceptable ads regulations. The independent Acceptable Ads Committee has [...]
Challenging Walled Gardens: Q&A with Adam Singolda, CEO, Taboola
Content recommendation specialists Taboola have just celebrated 10 years in business. Among other things, ExchangeWire talks to Adam Singolda (pictured below), founder and CEO, Taboola, about the development of the company, the David vs Goliath fight against walled gardens, and the impact of GDPR on the advertising industry. ExchangeWire: Taboola announced projected revenue of USD$1bn (£754.98m) this year. To what do you owe your success? Adam Singolda: We have been in the discovery/recommendation industry for 10 years and our business has evolved [...]
GDPR Signals Need for APAC Firms to Evolve Data Strategy
The General Data Protection Regulation (GDPR) may be up and running for over a month now, but businesses in Asia-Pacific will need to reassess their data strategy and ensure they can earn the trust of consumers who are increasingly wary of how their data is being used. Rajnesh Singh, Internet Society’s (ISOC) Asia-Pacific regional bureau director, noted that while many likely received requests to provide consent or update their notification and profile settings, it remains to be seen whether these or [...]
Transparency Is a Major Demand for Audiences Too: Q&A with Fredrik Borestrom, President, IAA UK Chapter
The UK advertising industry is booming and, despite some challenges, there are many reasons to be positive about its future. ExchangeWire speaks with Fredrik Borestrom (pictured below), president of the IAA UK Chapter, about some of the challenges that the advertising industry is facing head on, including Brexit, GDPR, the skills crisis, and the opportunities that exist within emerging channels and platforms. ExchangeWire: Should we be concerned about the impact of Brexit on the UK advertising industry and UK advertising operations within [...]
Key Trends in the Age of GDPR: Q&A with Carl White, Co-Founder, Nano Interactive
With GDPR now in effect, and the ePrivacy directive looming, a number of key trends have emerged within the ad-tech space that call for attention. In this Q&A with ExchangeWire, Carl White (pictured below), co-founder, Nano Interactive, discusses cookieless tracking, blind buying, and AI in the age of GDPR and the context of digital advertising. ExchangeWire: As a direct result of GDPR, we are seeing the evolution of cookieless tracking. Why do you think this is and how will this develop? Carl White: [...]
Controller or Processor: What's Really at Stake Under the GDPR? Q&A with Romain Job, CPO, Smart
The GDPR is finally upon us. For many, if not all of us, the date of 25 May 2018 was only the beginning. There’s still a lot of work to be done and still a lot to be understood, across the entire supply chain. For publishers, the process has been, and will continue to be, particularly challenging. But there are opportunities. ExchangeWire speaks exclusively with Romain Job (pictured below), chief product officer, Smart, about what the GDPR means for controllers [...]
What the Digital Advertising Ecosystem Really Looks Like in 2018: Q&A with Oliver Whitten, COO, Adform
Digital advertising is a complex industry, where challenges and opportunities are plentiful. As the General Data Protection Regulation (GDPR) and artificial intelligence (AI) bring more of both, ExchangeWire caught up with recently promoted Adform COO, Oliver Whitten (pictured below), to discuss how developments in the advertising ecosystem are impacting ad-tech vendors, agencies, trading desks, brands, and publishers, in addition to his future plans. ExchangeWire: Having expanded your role at Adform to cover global responsibilities – what is your vision for Adform’s [...]
Waking the Sleeping Giants for Mobile Opportunities: Q&A with Itamar Benedy, CEO, Glispa
Mobile continues to drive programmatic growth, reaching record highs in 2017 – and promising outlooks for the future. That makes it more important than ever to get attribution and measurement right, says Itamar Benedy (pictured below), CEO, Glispa. In this Q&A with ExchangeWire, he talks about GDPR as an opportunity for mobile, how to create more transparency in the supply chain, and why MNOs and OEMs are the sleeping giants of mobile advertising. ExchangeWire: What are the challenges in mobile ad measurement [...]
GDPR Ushers in New Era of Customer Empowerment & Engagement
Experienced marketers and merchandisers understand that every few years there is a ‘-geddon’ or ‘-ocalypse’ that monopolises the industry’s attention – sparking fear, changing priorities and, in some cases, altering the landscape forever. In this piece, James Norwood (pictured below), EVP strategy & CMO, Episerver, tells RetailTechNews how the most recent of these – GDPR – poses new challenges for retailers than faced in the ‘-geddons’ of years past. The nearest and dearest situation is that of the general data protection regulation (GDPR) [...]
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