by Romany Reagan on 19th Aug 2013 in TRADERTALK

In this week's #TraderTalkTV, Grapeshot CEO John Snyder explains the importance of keywords in the display purchasing process, instead of chasing the same users or simply having a bank of whitelisted URLs that lack relevance. With a specificity that mimics search, using keywords in display you can see patterns emerge around which content boosts campaign KPIs.

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