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In the latest episode of TraderTalk TV, ExchangeWire CEO, Ciaran O’Kane, interviews Mathieu Roche, co-founder and CEO, ID5 about cookie syncing.

Roche discusses:

– How users are currently identified across the digital supply chain and how matching tables work
– How the existing systems in place affect page latency and user experience
– The existing challenges of data leakage and match rates
– The impact the impending GDPR will have on cookie syncing
– Why a centralised infrastructure will clean up the cooking syncing process