In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews David Reischer, lead solutions architect, Permutive, to discuss Edge Computing in ad tech, and how it compares to cloud computing technologies.

Reischer discusses:
- The challenges of central data processing involved with ad tech cloud computing solutions.

- The theory behind edge computing, its device use cases, and how such techniques address the limitations of cloud computing.

- How edge computing can facilitate behavioural targeting through the privacy-first world.