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The potential for emerging data-driven channels, such as OOH, audio, and in-app, to drive change within the industry was laid bare during this panel discussion at ATS Singapore 2019. ExchangeWire head of content Lindsay Rowntree oversaw proceedings, with input from Silas Lewis-Meilus, director, APAC media consumer health, GSK Consumer Healthcare; Guy Hearn, chief product officer – Asia Pacific, Omnicom Media Group; and Jenn Villalobos, VP and head digital business, digital innovation growth and strategic partnerships, NTUC Income.

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