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In this episode of TraderTalkTV, ExchangeWire’s CEO, Ciaran O’Kane, is joined by Freddie Turner, director of strategy UK at MiQ to discuss the cookieless future. 

In this episode they discuss:

– The current ecosystem and the four ID types which currently exist: recognised identity, anonymous contextual, authenticated identity, and aggregated identity;

– How MiQ are working with partners to build out their privacy-first solution;

– How measurement is approached.

MiQ (formerly Media iQ)

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