In this episode of TraderTalkTV, ExchangeWire’s CEO, Ciaran O’Kane, is joined by Freddie Turner, director of strategy UK at MiQ to discuss the cookieless future. 

In this episode they discuss:

- The current ecosystem and the four ID types which currently exist: recognised identity, anonymous contextual, authenticated identity, and aggregated identity;

- How MiQ are working with partners to build out their privacy-first solution;

- How measurement is approached.