by Grainne Reid on 9th Nov 2020 in TRADERTALK

In this episode of TraderTalkTV, ExchangeWire’s CEO, Ciaran O’Kane, is joined by Mathieu Roche, co-founder and CEO at ID5, to discuss linking IDs across domains. 

In this session, O'Kane and Roche cover:

- how brands and publishers currently communicate through DSPs and SSPs

- the impact that the end of the third-party cookie has on the use of IDs in the buying process

- how ID5 link IDs across domains using deterministic and probabilistic methods, and why it's important to use both approaches to provide both accuracy and scale.

ID5

ID5 was created to improve online advertising for consumers, media owners and advertisers, with the ultimate goal to help publishers grow sustainable revenue.

ID5 provides the advertising ecosystem with a transparent, scalable and privacy-complian...

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