1plusX's Jürgen Galler on the Power of Predictive Data & Data Enrichment←Back to Index
In this latest episode of TraderTalk TV, Jürgen Galler, CEO and Co-Founder of 1plusX, joins ExchangeWire’s Lindsay Rowntree to discuss the power of predictive data and data enrichment.
In this session, Galler and Rowntree cover:
– A background on the 1plusX Marketing Intelligence Platform
– How AI can be used to enrich data and for contextual targeting
– Transaction prediction built on user insights
– Types of audience profile
– Adaptive targeting