SmartFrame's Gregor Smith on Post-Privacy Ad Technology←Back to Index
by Mathew Broughton on 23rd Mar 2023 in TRADERTALK
Ciaran O'Kane is joined in front of the TraderTalk whiteboard by Gregor Smith, global advertising sales director, at SmartFrame Technologies.
In this episode, Gregor sketches out the 'virtuous circle' of advertising, and talks us through:
• The importance of context when providing cookieless solutions.
• The power of AI in contextual advertising
• Attention as a potential metric, and the measurement predicament