TraderTalk TV

GumGum's Peter Wallace on the Power of Contextual Advertising

In our latest TraderTalk, GumGum's General Manager EMEA, Peter Wallace, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard. In this [...]

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Adform's Jochen Schlosser on the End of Xandr and the Future of the DSP

Adform's CTO, Jochen Schlosser, makes a welcome return to the legendary ExchangeWire whiteboard. Tune in as Jochen and Ciarán O'Kane [...]

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Digiseg's Andrew Furst on Audience Measurement

In this episode of TraderTalk TV, Ciaran O'Kane is joined in front of the fabled whiteboard by Andrew Furst, chief [...]

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Intent IQ's Dror Ben Yishai on Addressability in the Open Web

Intent IQ CTO Dror Ben Yishai joins Ciaran O'Kane at the famous ExchangeWire Trader Talk whiteboard. In this episode, Dror discusses [...]

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Experian's Sarah Robertson on the Power of Knowing Your Consumer

Experian's Sarah Robertson joins Ciarán O'Kane at the famous ExchangeWire whiteboard. In this episode, Sarah discusses data signals and how they [...]

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Nexta’s Jonas Allaoua on Integration, Optimisation and Attribution in Retail Media

In this TTTV, Ciarán O’Kane is joined at the whiteboard by Jonas Allaaoua, junior data scientist at Nexta, to discuss [...]

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All shows

The Trade Desk's Brian Stempeck on the State of Advanced TV in ExchangeWire Live NYC Keynote
At ExchangeWire Live NYC in March, Brian Stempeck, CCO, The Trade Desk, delivered a keynote speech on the state of [...]
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The Impact of Programmatic on Emerging Channels
At ExchangeWire Live NYC in March, Lindsay Rowntree, Head of Content, ExchangeWire chaired a discussion between Jon Mansell, VP, Marketplace [...]
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A Futures Exchange for Digital Advertising: Q&A with Lou Severine & Richard Bush, NYIAX
In a special episode of TraderTalk TV, coming from New York City, ExchangeWire CEO Ciaran O'Kane speaks with Lou Severine, [...]
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Horizon Media's Trevor Mengel Discusses Agency Models & the Future of TV Buying
In this special edition of TraderTalk TV, coming from New York, ExchangeWire CEO Ciaran O'Kane talks to Trevor Mengel, director, [...]
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Cadreon's Erica Schmidt Discusses the Evolution of the Agency Model
In this special edition of TraderTalk TV, coming from New York, ExchangeWire CEO Ciaran O'Kane talks to Erica Schmidt, managing [...]
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Making Brands Addressable: Why Online Video & Programmatic Are a Perfect Fit
At ATS Singapore in July 2016 a panel discussion took place on why online video and programmatic are a perfect [...]
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Rubicon Project's Neal Richter Explains Header Bidding - Part Two of Two
In the second of this two-part episode of TraderTalk TV, Neal Richter, CTO, Rubicon Project explains to Rebecca Muir, head of [...]
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Gilles Chetelat, StickyADS.tv & Thomas Bremond, FreeWheel Discuss Programmatic TV
In this special edition of TraderTalk TV for dmexco 2016, Ciaran O'Kane, CEO, ExchangeWire speaks with Gilles Chetelat, COO & co-rounder, [...]
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Rubicon Project's Neal Richter Explains 'Header Bidding' - Part One of Two
In the first of this two-part episode of TraderTalk TV, Neal Richter, CTO, Rubicon Project explains to Rebecca Muir, head [...]
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Barry Adams, BidSwitch Discusses the Evolution of the Programmatic Ecosystem
In this special vox pop edition of TraderTalk TV at dmexco 2016, Barry Adams, VP, commercial development, BidSwitch talks about [...]
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