by Lindsay Rowntree on 21st Sep 2016 in TRADERTALK

In the first of this two-part episode of TraderTalk TV, Neal Richter, CTO, Rubicon Project explains to Rebecca Muir, head of research and analysis, ExchangeWire about header bidding. Richter, a data scientist who entered the world of ad tech as it sits at the nexus of machine learning, highly automated systems and economics takes us back to basics, explaining in-depth how header bidding functions.

This episode covers:

- How header bidding works and why it was developed in the first place

- The process of the header bidding function

- The function of a header bidder manager in the header bidding process

- How header bidding differs in mobile compared with desktop

- How header bidding can go wrong

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