TraderTalk TV
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GumGum's Peter Wallace on the Power of Contextual Advertising
In our latest TraderTalk, GumGum's General Manager EMEA, Peter Wallace, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard. In this [...]![[no video found]](https://img.youtube.com/vi/nPxot4DCO9k/hqdefault.jpg)
Adform's Jochen Schlosser on the End of Xandr and the Future of the DSP
Adform's CTO, Jochen Schlosser, makes a welcome return to the legendary ExchangeWire whiteboard. Tune in as Jochen and Ciarán O'Kane [...]![[no video found]](https://img.youtube.com/vi/lUISaBJ7dI4/hqdefault.jpg)
Digiseg's Andrew Furst on Audience Measurement
In this episode of TraderTalk TV, Ciaran O'Kane is joined in front of the fabled whiteboard by Andrew Furst, chief [...]![[no video found]](https://img.youtube.com/vi/waxyz_vIfcM/hqdefault.jpg)
Intent IQ's Dror Ben Yishai on Addressability in the Open Web
Intent IQ CTO Dror Ben Yishai joins Ciaran O'Kane at the famous ExchangeWire Trader Talk whiteboard. In this episode, Dror discusses [...]![[no video found]](https://img.youtube.com/vi/tAzpDlK6dDE/hqdefault.jpg)
Experian's Sarah Robertson on the Power of Knowing Your Consumer
Experian's Sarah Robertson joins Ciarán O'Kane at the famous ExchangeWire whiteboard. In this episode, Sarah discusses data signals and how they [...]![[no video found]](https://img.youtube.com/vi/Q8DreksH0A0/hqdefault.jpg)
Nexta’s Jonas Allaoua on Integration, Optimisation and Attribution in Retail Media
In this TTTV, Ciarán O’Kane is joined at the whiteboard by Jonas Allaaoua, junior data scientist at Nexta, to discuss [...]All shows
#TraderTalkTV: Datacratic CEO James Prudhomme Explains How Clients Can Use & Adapt RTB Kit, an Open Source Bidder
In this week's #TraderTalkTV, James Prudhomme, CEO of Datacratic, gives us an overview of RTB Kit, an open source bidder. [...]
#TraderTalkTV: Jonathan Beeston, Director, New Product Innovation, EMEA, Maps Out the Adobe Marketing Tech Stack
In this week's #TraderTalkTV, Adobe's Director of New Product Innovation for EMEA, Jonathan Beeston, breaks down where Adobe sits in the [...]
#TraderTalkTV: Darren Goldie, Managing Partner at Havas, Explains How The Agency Approaches Attribution
Attribution plays such a crucial part in the media planning process. But with no standard modelling procedure available, agencies [...]
#TraderTalkTV: Jason Bigler Gives Some Insight Into Google's Customisable RTB Toollkit, "Open Bidder"
Customisation is the buzzword around the RTB eco-system at the minute. Customised bid logic. Customised algos. Off-the-shelf [...]
#TraderTalkTV: Quantcast's Phil Macauley Explains How Prospecting is Overlooked & Undervalued
In this week's #TraderTalkTV, Phil Macauley, EU Managing Director at Quantcast, discusses prospecting's benefits over pure retargeting in display. [...]
#TraderTalkTV: Skinected Co-Founder Stefan Kosel Explains How Non-Standard Ads Are Traded Via RTB
With the rise of open platforms a lot of interesting ad tech "app" companies have started to spring up globally. [...]
#TraderTalkTV: Neal Richter, Chief Scientist at The Rubicon Project, Explains the All-In Auction
In this week's #TraderTalkTV, Neal Richter, Chief Scientist at The Rubicon Project, Explains the 'All-In Auction'. He breaks down [...]
#TraderTalkTV: PubMatic Co-Founder Mukul Kumar Explains How Pubmatic Deals with Multiple Bids Across Markets
In this week's #TraderTalkTV, PubMatic Co-founder & Head of Engineering Mukul Kumar explains how PubMatic's tech predicts the buying pattern [...]
#TraderTalkTV: AudienceScience's Mark Connolly Explains the SaaS Model Versus the Traditional Media Buying Model
In this week's #TraderTalkTV, Mark Connolly, MD Europe & APAC for AudienceScience, explains the SaaS (Software as a Service) model [...]
Dr Neal Richter, Chief Scientist, The Rubicon Project, Explains Deal ID & the Open RTB Initiative
Dr Neal Richter, Chief Scientist at The Rubicon Project, breaks down the concept of Deal ID (a unique string token, [...]
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