TraderTalk TV
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GumGum's Peter Wallace on the Power of Contextual Advertising
In our latest TraderTalk, GumGum's General Manager EMEA, Peter Wallace, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard. In this [...]![[no video found]](https://img.youtube.com/vi/nPxot4DCO9k/hqdefault.jpg)
Adform's Jochen Schlosser on the End of Xandr and the Future of the DSP
Adform's CTO, Jochen Schlosser, makes a welcome return to the legendary ExchangeWire whiteboard. Tune in as Jochen and Ciarán O'Kane [...]![[no video found]](https://img.youtube.com/vi/lUISaBJ7dI4/hqdefault.jpg)
Digiseg's Andrew Furst on Audience Measurement
In this episode of TraderTalk TV, Ciaran O'Kane is joined in front of the fabled whiteboard by Andrew Furst, chief [...]![[no video found]](https://img.youtube.com/vi/waxyz_vIfcM/hqdefault.jpg)
Intent IQ's Dror Ben Yishai on Addressability in the Open Web
Intent IQ CTO Dror Ben Yishai joins Ciaran O'Kane at the famous ExchangeWire Trader Talk whiteboard. In this episode, Dror discusses [...]![[no video found]](https://img.youtube.com/vi/tAzpDlK6dDE/hqdefault.jpg)
Experian's Sarah Robertson on the Power of Knowing Your Consumer
Experian's Sarah Robertson joins Ciarán O'Kane at the famous ExchangeWire whiteboard. In this episode, Sarah discusses data signals and how they [...]![[no video found]](https://img.youtube.com/vi/Q8DreksH0A0/hqdefault.jpg)
Nexta’s Jonas Allaoua on Integration, Optimisation and Attribution in Retail Media
In this TTTV, Ciarán O’Kane is joined at the whiteboard by Jonas Allaaoua, junior data scientist at Nexta, to discuss [...]All shows
#TraderTalkTV: Weborama's Mathieu Roche Explains the Processes Underlying Effective Data Management
In this week's #TraderTalkTV, Weborama's Managing Director for the UK Mathieu Roche maps out how 1st and 3rd party data [...]
#TraderTalkTV: Grapeshot CEO John Snyder Explains How Contextual Optimisation Boosts Performance & Lowers CPA
In this week's #TraderTalkTV, Grapeshot CEO John Snyder explains the importance of keywords in the display purchasing process, instead of [...]
#TraderTalkTV: Laurent Gibb, VP of Media at myThings, Explains How Retargeting is Evolving
In this week's #TraderTalkTV, Laurent Gibb, VP of Media at myThings, a global personalised retargeting company breaks down how first-generation [...]
#TraderTalkTV: Datacratic CEO James Prudhomme Explains How Clients Can Use & Adapt RTB Kit, an Open Source Bidder
In this week's #TraderTalkTV, James Prudhomme, CEO of Datacratic, gives us an overview of RTB Kit, an open source bidder. [...]
#TraderTalkTV: Jonathan Beeston, Director, New Product Innovation, EMEA, Maps Out the Adobe Marketing Tech Stack
In this week's #TraderTalkTV, Adobe's Director of New Product Innovation for EMEA, Jonathan Beeston, breaks down where Adobe sits in the [...]
#TraderTalkTV: Darren Goldie, Managing Partner at Havas, Explains How The Agency Approaches Attribution
Attribution plays such a crucial part in the media planning process. But with no standard modelling procedure available, agencies [...]
#TraderTalkTV: Jason Bigler Gives Some Insight Into Google's Customisable RTB Toollkit, "Open Bidder"
Customisation is the buzzword around the RTB eco-system at the minute. Customised bid logic. Customised algos. Off-the-shelf [...]
#TraderTalkTV: Quantcast's Phil Macauley Explains How Prospecting is Overlooked & Undervalued
In this week's #TraderTalkTV, Phil Macauley, EU Managing Director at Quantcast, discusses prospecting's benefits over pure retargeting in display. [...]
#TraderTalkTV: Skinected Co-Founder Stefan Kosel Explains How Non-Standard Ads Are Traded Via RTB
With the rise of open platforms a lot of interesting ad tech "app" companies have started to spring up globally. [...]
#TraderTalkTV: Neal Richter, Chief Scientist at The Rubicon Project, Explains the All-In Auction
In this week's #TraderTalkTV, Neal Richter, Chief Scientist at The Rubicon Project, Explains the 'All-In Auction'. He breaks down [...]
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