TraderTalk TV
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GumGum's Peter Wallace on the Power of Contextual Advertising
In our latest TraderTalk, GumGum's General Manager EMEA, Peter Wallace, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard. In this [...]![[no video found]](https://img.youtube.com/vi/nPxot4DCO9k/hqdefault.jpg)
Adform's Jochen Schlosser on the End of Xandr and the Future of the DSP
Adform's CTO, Jochen Schlosser, makes a welcome return to the legendary ExchangeWire whiteboard. Tune in as Jochen and Ciarán O'Kane [...]![[no video found]](https://img.youtube.com/vi/lUISaBJ7dI4/hqdefault.jpg)
Digiseg's Andrew Furst on Audience Measurement
In this episode of TraderTalk TV, Ciaran O'Kane is joined in front of the fabled whiteboard by Andrew Furst, chief [...]![[no video found]](https://img.youtube.com/vi/waxyz_vIfcM/hqdefault.jpg)
Intent IQ's Dror Ben Yishai on Addressability in the Open Web
Intent IQ CTO Dror Ben Yishai joins Ciaran O'Kane at the famous ExchangeWire Trader Talk whiteboard. In this episode, Dror discusses [...]![[no video found]](https://img.youtube.com/vi/tAzpDlK6dDE/hqdefault.jpg)
Experian's Sarah Robertson on the Power of Knowing Your Consumer
Experian's Sarah Robertson joins Ciarán O'Kane at the famous ExchangeWire whiteboard. In this episode, Sarah discusses data signals and how they [...]![[no video found]](https://img.youtube.com/vi/Q8DreksH0A0/hqdefault.jpg)
Nexta’s Jonas Allaoua on Integration, Optimisation and Attribution in Retail Media
In this TTTV, Ciarán O’Kane is joined at the whiteboard by Jonas Allaaoua, junior data scientist at Nexta, to discuss [...]All shows
#TraderTalkTV: PubMatic Co-Founder Mukul Kumar Explains How Pubmatic Deals with Multiple Bids Across Markets
In this week's #TraderTalkTV, PubMatic Co-founder & Head of Engineering Mukul Kumar explains how PubMatic's tech predicts the buying pattern [...]
#TraderTalkTV: AudienceScience's Mark Connolly Explains the SaaS Model Versus the Traditional Media Buying Model
In this week's #TraderTalkTV, Mark Connolly, MD Europe & APAC for AudienceScience, explains the SaaS (Software as a Service) model [...]
Dr Neal Richter, Chief Scientist, The Rubicon Project, Explains Deal ID & the Open RTB Initiative
Dr Neal Richter, Chief Scientist at The Rubicon Project, breaks down the concept of Deal ID (a unique string token, [...]
#TraderTalk TV: Ego-System or Eco-System? Pubmatic's Gareth Holmes Calls for a New Publisher Approach
In this week's #TraderTalkTV, Gareth Holmes, UK Publisher Director at PubMatic, discusses the evolution of the SSP model in today's [...]
#TraderTalkTV: Visual IQ's Adit Abhyankar Explains How Attribution is Moving From Analytics to Operations
In this week's #TraderTalkTV, Visual IQ's Adit Abhyankar explains how the conversation around attribution is moving from analytics to operations. [...]
#TraderTalkTV: SpotXchange's Alex Merwin Explains the Mechanics of the "Multi-Bid"
In this week's #TraderTalkTV, SpotXchange's Alex Merwin addresses the problems with lack of transparency in the ecosystem, the issues with [...]
#TraderTalkTV: Enreach's Petteri Vainikka Discusses The Concept Of The Data-Driven Publisher
This week’s #TraderTalkTV covers the concept of the data-driven publisher - and how publishers should approach programmatic selling around premium [...]
#TraderTalkTV: PKR's Gavin Deadman Explains How Data and Media Buying Can Be Managed In-House
Gavin Deadman, Digital Marketing Manager for PKR, discusses how his perspective on ad technology has changed since he made the [...]
#TraderTalkTV: Robin Davies, Country Manager UK at Mediaplex, Maps Out the Role of DMPs
This week's #TraderTalkTV goes into detail on the role being played by the DMP. What is it? Where [...]
#TraderTalkTV: Gurman Hundal, Media IQ Co-Founder, Discusses Ad Trading Strategy
In this edition of #TraderTalkTV, we invite Gurman Hundal, Media IQ Co-Founder, to discuss one of the company's typical ad [...]
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