"Think Like Creators": A Coffee With Lizzy Morgan, Be A Bear
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In our latest episode of "A Coffee With...", Lizzy Morgan, director of client services and operations at Be A Bear, joins ExchangeWire's John Still over a brew to discuss brands, creators, and how they can adopt approaches from publishers.
Morgan outlines:
- Successful creator content strategies
- Evolution of content creation
- Maintaining authenticity for creators
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