Weekly Roundup: LATAM

• Vivo Launch Video Streaming Service; Brazilian Brand Blocked for Using WhatsApp for Ads

  9 years ago News

  

  This week’s Latam RoundUp brings the following news: the giant telco Vivo launch their own video streaming services, Studio +, in partnership with the French company Vivendi and Universal Music, filled up with original series made exclusively for mobile; Brazilian beer company Kaiser [...]

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• Publicis Launches Ad Tech in Brazil; eBay Sell Their Shares in MercadoLivre

  9 years ago News

  

  This week’s Latin American RoundUp brings the following news: Publicis Group choose Brazil for their ad tech startup pilot project, which will serve the group's agencies and third-party advertisers with data; eBay sells their stake in Latin American e-commerce Mercado Livre; [...]

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• Predicta Acquires Melt DSP; YouTube Audience in Brazil Surpasses Pay TV

  9 years ago News

  

  This week in the LATAM Roundup: Predicta acquires Melt DSP in Brazil. Now renamed Predicta Melt, the company will offer programmatic solutions both for sell side and buy side; YouTube's audience in Brazil surpasses Pay TV; and, finally, Video on Demand [...]

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• 70% of LATAM’s Ad Budget Will Go to Mobile in 2020; Jüssi Integrates Programmatic & Media Planning

  9 years ago News

  

  This week’s LATAM Roundup brings news about the mobile ad budget in the region, which will get close to 70% of total digital ad spend; Brazilian media agency integrates programmatic media and media planning department, aiming to bring technology closer to [...]

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• Mcommerce Grows by 70% in Brazil; Teads Hires Former Facebook Executive in LATAM

  9 years ago News

  

  This week in the LATAM Roundup: a Criteo report shows that purchases on mobile devices have already grown by 70% in Brazil this year, with Healthcare & Beauty as the top-ranked sector; Teads appoint Fabricio Proti, former Facebook, as executive [...]

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• 32% of Brazilians Avoid Clicking on Ads; Globo Acquires Valor Economico

  9 years ago News

  

  This week’s Latin American Roundup: a new survey shows that the number of Brazilians who avoid clicking on digital ads has dropped from 41% to 32% this year; Brazilian publisher Globo Group acquires Valor Economico website and newspaper from Folha [...]

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• AOL Brazil Introduces First Look Guaranteed; Adsmovil Partners with Appsflyer in Brazil

  9 years ago News

  

  In this week's LATAM Roundup: AOL Brazil introduces First Look Guaranteed aiming to drive international markets; Appsflyer and Adsmovil partners in Brazil and integrate their solutions; Brazilian Hands deploys their own MDM platform; and, finally, Taggify reduces customers' complaint by 90% with [...]

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• Hot Topics in LATAM Programmatic; Navegg Announces Deals in Central America

  9 years ago News

  

  In this week's LATAM Roundup: some of the hot topics in programmatic Latin America after a major event in Sao Paulo; Navegg's expansion in Latin America through contracts with publishers and advertisers in Honduras, Nicaragua, and El Salvador; and, finally, [...]

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• DynAdmic Partners with Latin Interactive; Brazilian Mobile App Users Aren't Loyal to Brands

  9 years ago News

  

  This weekly Latin American Roundup covers the partnership between DynAdmic and Latin Interactive, a shortcut to the video ad tech to reach Colombia, Ecuador and Central America; brief insights of the mobile app market user behaviour in Brazil; and, finally, [...]

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• Brazil E-commerce Shows Impact of Economic Downturn; Smartphones Penetration Doubles in Brazil

  9 years ago News

  

  In this week’s LATAM Roundup: eMarketer’s numbers about Latin American e-commerce shows that the Brazilian market will feel an impact of its poor economic situation, growing less than expected; Smartphone’s penetration in Brazil doubles from 19% to 40%; and, finally, [...]

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