Picnic

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Categories:: Data Activation; Inventory Management; Measurement, Attribution & Analytics; Media Buying; Rich Media; Social Marketing Management
Website:: picnic.io
Email:: hello@picnic.io
Geography:: EMEA North America
Location:
Specialism:

Videos

The Wires Global 2020: The Winners

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Articles

Predictions 2022: Mobile & In-Game

Croud, AdColony, Scibids Shortlisted for Multiple Entries in The Wires Global 2020

Crumbling Cookies will be Good for User Privacy. Next Task: Improving the Web Experience

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PressBox

PIQ Takes Inventory Quality Scoring Down to Ad Placement Level

TechCrunch Leads,Yahoo Drops: Picnic's 2026 Inventory Quality Rankings

The Web’s Highest-Quality Publishers are Shifting, Picnic’s PIQ 10 Shows

44% of Web Inventory Fails Quality Standards, Picnic Finds

30% of Open-Web Video Players Shrink After Page Load, Finds Picnic

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With Picnic, OpenX is elevating the inventory quality conversation with strong performance data. Domain scoring goes beyond measurement, delivering real results with no new workflows required.

— Andrew Goode, SVP Revenue Strategy - OpenX

Company description

Picnic's PIQ Platform helps advertisers and agencies get better performance from the same budget. PIQ measures inventory quality across 100+ signals, with placement-level granularlity. By combining that data inside the SSP, PIQ decides which impressions are genuinely worth buying as well as the value of those impressions. As live performance data is fed back in, PIQ continues optimising delivery and bidding, so performance improves while the campaign is still live. Buyers simply activate PIQ as a deal ID in the DSP they already use.