Applying Context for Brand Suitability in Programmatic

Join us on November 5 at 3.30pm GMT for this MadTech Webcast, to hear:

- How contextual technology for video, differs from display

- What makes brand suitability different from brand safety

- How buyers can apply a 'smarter' approach to contextual relevance

- Why a granular approach to brand suitability will help publishers and advertisers beyond brand protection

- Whether contextual will become the go-to targeting solution for programmatic and automated buying

Ciaran O'Kane, CEO at ExchangeWire, will be joined by Alexis Faulkner, Head of FAST UK at Mindshare and Rich Raddon, co-Founder, co-CEO at ZEFR on this MadTech Webcast.