Event Video
Optimising Commerce: Integrating Retail Media Networks with Data-Driven Marketing
This ATS Singapore 2025 panel unpacked how leading brands and agencies are transforming retail strategies by merging commerce media with analytics to power omnichannel customer experiences. Our industry experts will explore leveraging first-party data, AI-powered campaign optimisation, and navigating APAC's complex retail media landscape for maximum ROI.
Featuring:
- Uma Ranganathan, Head of Solutions Development, dentsu
- Dan Richardson, Director of Data and Insights, AUSEA, Yahoo
- Nikhil Grover, Product Lead, Retail Media, Fairprice
- Agatha Yap, Director of Marketing, Communications, Loyalty, Scoot
- Mark Stephen Turner, Vice President, Affiliate and Partnership Marketing, APAC, WPP Media
