In this MadTech Podcast special episode, ExchangeWire editor Aimee Newell Tarín is joined by Kathryn Bean, media planning lead at Miroma Founders Network, to discuss TV fragmentation.

Bean expands on: 

• The current fragmentation of the TV landscape 
• The biggest challenges advertisers are facing when it comes to fragmentation 
• How advertisers can use fragmentation to their advantage 

Bean will be on a panel at ATS London on Tuesday 9th September discussing the topic further. You're still in time to register for the event here, if you want to catch the discussion.