Axeptio & TAGGRS Partner to Help Marketers Regain Control of their Data
by on 9th Sep 2025 in News
Axeptio, a renowned consent management platform (CMP) used by brands worldwide, and TAGGRS, the premium Netherlands-based server-side solution, have announced a new partnership to empower marketing teams and give brands a reliable, high-performance, and fully compliant tracking environment that meets international privacy regulations.
This partnership is a further step in Axeptio’s expansion in the Dutch market, coming just weeks after acquiring CookieCode, a Netherlands-based solution known for its strong network of agency partners across Northern Europe.
With server-side tracking emerging as a key method of restoring data quality in the face of browser restrictions and ad-blocking technologies, both companies share a single vision: helping marketers regain control over their data-collection architecture and maximise the performance of their campaigns.
A premium alliance to give marketing teams back control to their data
From browser restrictions (eg, Safari, Firefox) to the growing use of ad blockers and the reality that some users will decline consent, brands are watching their marketing data erode.
This leads to less precise targeting, unreliable analytics, and more challenging marketing decisions.
TAGGRS’ technology, with global server coverage and the option to choose a fully EU-hosted and EU-owned infrastructure through its sub-processor UpCloud, offers a fast, secure deployment on a first-party subdomain – defending against many of these blockers while staying fully aligned with GDPR regulations. Its advanced features, such as direct Google API access for automatic set-up, a Template Gallery for easier tagging management, and Entri for automatic DNS configuration, dramatically reduce the time and complexity needed to go live.
Axeptio’s CMP is designed from the ground up to blend compliance, technical performance, customisation, and smooth integration. Fully brand-able and visually engaging, it turns the consent step into a smooth part of the customer journey – boosting interaction rates and opt-ins. For marketing teams, that means sharper targeting, more relevant messaging, and campaign performance gains, all without compromising on compliance.
Together, the two solutions give advertisers the tools to strengthen data quality, improve marketing ROI, and preserve a positive user experience.
A Dutch connection with a global vision
Based in the Netherlands, TAGGRS shares Axeptio’s ambition to make server-side tracking more efficient and reliable for marketing professionals worldwide. That means pairing high-performance technology with some of the most responsive, well-rated customer support in the industry – valued for its speed and closeness to end-users.
With offices in Europe, Canada, and Brazil – and a stronger presence in Northern Europe thanks to the CookieCode acquisition – Axeptio works with local partners to adapt its strategy to each market. Already deployed on more than 130,000 websites worldwide, the CMP continues to grow through locally anchored distribution channels, ensuring expansion is both measured and respectful of regional specificities.
"This new partnership with TAGGRS is a real accelerator for our European growth, especially in the Netherlands. Together, we’re giving brands a fresh approach to consent and data – fully compliant, highly customisable, and designed for both marketing performance and user experience." — Jérôme Perani, chief revenue officer, Axeptio
"With Axeptio, we’re building a natural bridge between consent collection, data quality, and campaign performance – an alliance that meets the new data and compliance challenges facing marketing teams everywhere." — Niels Olivier, CEO, TAGGRS
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