XPLN.AI, the specialist in attention measurement and optimisation, announces the appointment of Laurène Deecke as head of partnerships. 

A recognised expert in the digital ecosystem, Laurène has been supporting international publishers for over ten years, addressing their challenges with innovative technological solutions through strategic roles held at Adledge, Ogury, and ShowHeroes. 

As head of partnerships, she will lead XPLN.AI’s partnership strategy with key industry players, including publishers, ad networks, SSPs, DSPs, and platforms. This newly created position is designed to support XPLN.AI’s growth and accelerate its international expansion. Laurène will be responsible for driving market entry in new countries, helping partners deepen their understanding of attention-related challenges, and equipping them with the technological means to enhance their existing solutions with attention data. 

"I’m excited to join XPLN.AI and support our partners by providing them with the technological capabilities they need to deepen their expertise in attention measurement. Our ambition is to strengthen the measurement and optimisation of attention across their inventories to improve ad exposure quality and enhance the user experience, while enabling our partners to deliver enriched, more actionable insights to advertisers on engagement quality and real campaign performance," she explains. 

Fabien Magalon, co-founder and CEO of XPLN.AI, adds: "We’re thrilled to welcome Laurène to the team and entrust her with this key role in our partnerships development. Her expertise and deep understanding of market dynamics will be invaluable in strengthening relationships with existing partners and forging new ones, as we expand our measurement capabilities to new markets, players, environments, and formats." 

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