Mobupps Wins Double Silver at the NYX Awards 2025
by on 9th Oct 2025 in News
Mobupps, a leading ad tech company with a legacy spanning over 16 years, has been recognised with two prestigious Silver awards at the NYX Awards 2025.
Mobupps won top honours in the Marketing ROI Excellence category for its campaign with FavBet, which delivered transformational revenue growth through data-driven strategies and precision programmatic execution. Mobupps also secured Silver in the Mobile Marketing Campaign category for showcasing mobile-first creativity, advanced targeting, and multi-channel integration that drove measurable engagement and acquisition in a competitive vertical.
These awards highlight Mobupps’ continued commitment to harnessing cutting-edge programmatic technology and real-time optimisation to deliver tangible business outcomes for global brands.
For FavBet, Mobupps deployed a CTV-focused user acquisition strategy supported by real-time performance tracking and automated optimisation. The campaign successfully re-engaged FavBet’s core audience, driving record-breaking growth and measurable ROI.
"This recognition is proof of the impact of true collaboration and innovation in digital marketing. Mobupps has been an invaluable partner in helping us navigate a highly competitive market. Their CTV-driven strategy and ability to adapt campaigns in real time allowed us to re-engage our core audience and achieve record-breaking growth," said Alexandr Serhieiev, senior user acquisition mobile at FavBet.
"We’re thrilled to see the FavBet campaign receive international recognition at the NYX Awards. This achievement reflects the strength of our in-house technologies, our team’s dedication, and our ability to create tailored strategies that deliver real business impact. MAFO, our anti-fraud and optimisation platform, and our programmatic expertise played a central role in enabling FavBet to achieve scalable and sustainable growth. This recognition reinforces our mission to empower partners worldwide with performance-driven, transparent, and innovative solutions," mentioned Yaron Tomchin, chief executive officer at Mobupps.
Beyond technology and execution, this success was made possible thanks to the open, collaborative partnership between Mobupps and FavBet. The strong communication, shared vision, and mutual trust between both teams ensured agile decision-making and seamless strategy alignment. Combined with FavBet’s high-quality platform, engaged user base, and commitment to innovation, these factors created the foundation for achieving exceptional campaign results.
These awards mark a significant milestone for Mobupps, reinforcing its position as a frontrunner in mobile advertising and its mission to empower brands with innovation, transparency, and measurable results.
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