SuiteDSP Launches AI-Powered Omnichannel Media Buying with SPO Infrastructure
by on 12th May 2026 in News
Today (12th May, 2026), SuiteDSP, developed within the Screencore programmatic ecosystem, the new global omnichannel demand-side platform built for transparent, SPO-driven media buying, has officially launched with a mission to simplify programmatic advertising for advertisers, agencies, and enterprise brands operating across increasingly fragmented digital environments.
Developed to address growing concerns around operational complexity, hidden supply costs, opaque optimisation practices, and inefficient omnichannel execution, SuiteDSP combines explainable AI, transparent reporting, and clean supply path infrastructure into a single unified buying platform.
The launch comes at a time when advertisers are under increasing pressure to improve media efficiency, reduce waste, and gain greater visibility into how programmatic spend translates into measurable business outcomes.
"Programmatic buying became too fragmented, too opaque, and too operationally heavy," said Marino Cipotella, CEO of SuiteDSP. "Most platforms added layers of complexity while advertisers were asking for clarity. SuiteDSP was built to remove unnecessary friction from omnichannel buying and give advertisers direct control over performance, transparency, and supply quality."
Built around supply path optimisation (SPO), SuiteDSP enables advertisers and agencies to activate campaigns across CTV, video, native, and display through a centralised RTB workflow designed to reduce duplication, improve working media efficiency, and simplify cross-channel execution.
Unlike traditional DSP environments built around disconnected workflows and black-box optimisation, SuiteDSP provides transparent visibility into bidding logic, placements, supply paths, pacing, and campaign performance in real time. The platform also combines self-serve activation with managed-service expertise through a hybrid operating model designed to support both agile teams and enterprise-scale execution.
According to the company, SuiteDSP currently supports campaign activation across more than 150 global markets while processing over 500,000 bid requests per second through its omnichannel infrastructure. The platform also reports average viewability rates above 95% across premium inventory environments.
SuiteDSP has been designed specifically for the evolving post-cookie advertising landscape, supporting contextual intelligence, privacy-conscious activation, and first-party data strategies aimed at helping advertisers adapt to changing global compliance standards and signal loss across the open web.
The platform’s infrastructure prioritizes direct and verified supply relationships, fraud-resistant inventory filtering, and omnichannel consistency across CTV, video, native, and display campaigns. SuiteDSP says advertisers using the platform have already seen measurable improvements in operational efficiency and campaign performance through cleaner supply paths and AI-driven optimisation models.
Internal benchmarks highlighted by the company include up to 30% lower operational overhead and average ROAS improvements ranging between 25% and 40% across omnichannel campaign environments.
"Advertisers don’t need more dashboards or more complexity," added Cipotella. "They need technology that helps them move faster, optimise smarter, and understand exactly where their media investments are going. That’s the future we’re building with SuiteDSP."
SuiteDSP is now available globally for advertisers, agencies, and enterprise partners.
Explore the platform at www.suitedsp.com
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