Concord Launches Skills, a New Form of Memory for its AI Media Buying Agent
by on 13th May 2026 in News
Concord announces Skills, a new feature that lets the Concord agent remember how each team works. Skills are short, named memories that capture the recurring rules and decisions behind every campaign, from brand naming conventions to audience setups, reporting defaults, and approval steps.
Skills can be added to the agent in two ways. The first is direct: a user tells Concord to remember something, for example a brand naming rule or a QA checklist before launch, and the agent saves it as a named memory. The second is automatic: Concord updates its own memory based on the team's repeated decisions, so the agent gets sharper over time without anyone having to write down every rule.
Naming conventions are a clear case: agencies usually keep them in an Excel file or a third-party tool. With Skills, they live directly inside the agent and can be set per brand. The same logic applies to QA checklists before launch, reporting defaults, audience definitions, brand safety guardrails, and the approval steps that define how each client wants its media run.
Skills can be set workspace-wide for company defaults, or brand-scoped for client-specific rules. The feature is available across every platform supported by Concord, such as Google Display & Video 360 and Meta.
Nathan Venezia, co-founder and CEO of Concord, commented: "Most AI tools in ad tech treat the agent as a one-size-fits-all generalist, which is exactly why they fail in production. No two agencies work the same way, and their value is in what they have built over years. With Skills, the agent finally has a memory of that, and our customers stop having to re-explain the same thing on every campaign."
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