ADvendio, an omnichannel advertising management platform, today (18th May, 2026) announced its strategic partnership with Kevel, the leading provider of retail media infrastructure, to help retailers scale their retail media operations with efficient, agentic operations.

As retail media continues to expand beyond traditional players, retailers, and advertisers are increasingly challenged by fragmented workflows, multiple campaign systems, and inconsistent reporting structures. This new partnership addresses that complexity by integrating ADvendio’s retail media Revenue OS with Kevel’s retail media cloud, streamlining campaign management processes by automating key workflows such as trafficking, forecasting, targeting, and billing. Retailers can now scale ad operations efficiency, optimise cross-channel revenue, and maintain full control over their data in one single, cohesive platform. The integration also features AI-powered agents designed to help retailers boost ad sales across their retail media networks. 

"Integrating Kevel’s high-performance ad infrastructure into the ADvendio ecosystem is a game-changer for retailers looking to move beyond manual campaign management," said Liga Bandere, the head of product at ADvendio. "By combining our Agentic Revenue OS with Kevel’s API-first technology, we’re giving retail media networks the ability to automate the entire lifecycle—from the first draft to final billing—ensuring they capture every cent of margin while scaling at a pace that was previously impossible."

"Retail media is at an inflection point and the networks that win will be the ones that can move fast, stay flexible, and keep full control of their data and infrastructure. That’s exactly what this partnership with ADvendio is designed to deliver," commented James Avery, CEO & founder of Kevel. "Kevel’s API-first ad serving gives retailers the performance and customization they need at the core, and ADvendio’s agentic Revenue OS wraps that with the operational intelligence to scale it efficiently. Together, we’re removing the friction that slows retail media growth, so retailers can focus on building differentiated ad businesses that actually drive results for their advertisers."

How retailers benefit: Elevating media operations

The partnership between ADvendio and Kevel is highly beneficial for retail media bringing together the two critical pieces retailers need to elevate media operations and scale successfully: flexible ad technology and robust commercial infrastructure. Kevel provides the API-first ad serving and customisation needed to build tailored, high-quality retail media experiences across onsite, and offsite channels, while ADvendio adds the enterprise-grade layer for managing sales, campaign workflows, billing, and reporting within a structured system. 

Together, this creates a true end-to-end solution that allows retailers not only to deliver ads effectively, but also to operate and monetise their media business at scale, combining flexibility with control, accelerating time to market, and ensuring the setup can evolve as their retail media strategy grows.

In addition, this timely partnership reflects increased collaboration and agentic AI adoption across the retail ecosystem to eliminate silos, protect retailer margins, and help retail media networks scale. By adding Kevel to its roster of retail media integrations, ADvendio helps retailers consolidate their advertising operations and promote growth.

The Kevel integration will be live within the ADvendio platform as of the Spring 2026 Release to support retailers’ campaign management efficiency across their retail media networks. To learn more, visit advendio.com

Kevel

Kevel is powering innovative, flexible ad tech infrastructure APIs that fuel its Retail Media Cloud™. This unique offering empowers multi-brand retailers to launch differentiated retail media networks that improve the shopper experience while...

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