xpln.ai, the ad attention measurement and optimisation technology company, today (18th May, 2026) announces the appointment of Emma Alligan as agency sales director, UK.

This appointment further strengthens xpln.ai's presence in the UK market, following the opening of its London office and the appointment of Dominic Di Talamo as managing director UK at the end of 2025.

Emma brings eighteen years of experience across media, advertising, and commercial partnerships, with deep expertise in agency relationships and digital strategy. She most recently spent nine years at GumGum, where she worked closely with brands and agencies, playing a key role in driving business growth. Her career also includes significant video and digital media experience from previous roles at Innovid, Channel 5, AOL, and InSkin Media.

As agency sales director UK, Emma will be at the forefront of the company’s UK expansion. Working closely with Dominic Di Talamo, she will strengthen xpln.ai’s positioning as a leading attention measurement partner. Her core missions will include supporting the adoption of xpln.ai’s attention-based solutions, developing strategic relationships with media agencies and key advertisers, helping partners connect attention metrics directly to brand and business outcomes.

"What particularly attracted me to xpln.ai is the company’s vision for the future of media measurement and the opportunity to help shape how attention is used as a meaningful indicator of effectiveness and performance," says Emma Alligan, agency sales director UK at xpln.ai. "Attention is becoming increasingly central to how we evaluate media, and xpln.ai is helping brands and advertisers make smarter investment decisions with a clear focus on outcomes and ROI across all channels."

"We are thrilled to welcome Emma to xpln.ai," comments Dominic Di Talamo, managing director UK at xpln.ai. "Emma’s strong experience in the ad industry and deep understanding of the challenges advertisers and media agencies face will be key to strengthening our footprint in this strategic market. Together, we are setting a new standard for measuring attention and empowering advertisers with rich, actionable insights."

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