Assertive Yield announced on 1st June, 2026 the promotion of Daniel Pedersen to lead the sales organisation in North America. In this new role, Daniel will oversee the company’s US commercial operations, bringing all American revenue teams under his direction, and drive publisher adoption across the North American market.

Daniel has been with Assertive Yield in commercial roles focused on strategic partnerships and account growth. He will now scale the US sales organisation, strengthen customer relationships, set the strategic direction for our largest market, and accelerate the adoption of Assertive Yield’s product suite.

“We’re proud to elevate Daniel into this role,” said Sherzod Rizaev, COO at Assertive Yield. “His deep knowledge of publisher challenges and proven ability to deliver results make him the right leader as we grow our North American business."

Daniel Pedersen added, “The past year has been filled with nothing but great surprises. Our platform solves problems and fills gaps our partners have - and our products are tried and true for delivering meaningful results. 

The market speaks highly of us, which certainly validates our tech and makes it even more exciting to take on the position to lead our US Sales efforts. 

We’ll continue partnering closely with publishers, networks, and other platforms to deliver both technology and service that drives meaningful revenue and operational gains.”

Assertive Yield B.V.

Assertive Yield stands as a global leader in empowering publishers, SSPs, and Ad Networks to maximise their revenue potential. Its suite of solutions, including AY Prebid Server, Yield Manager, Yield Intelligence, Yield Optimisation, and Traffic Shap...

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