Mobupps & ID Finance Expand Strategic Partnership
by on 9th Jun 2026 in News
Mobupps, a global leading ad tech company, is pleased to announce the expansion of its strategic partnership with ID Finance, one of Spain’s leading fintechs in alternative lending. The initial collaboration began in 2025, when Mobupps started powering ID Finance’s user acquisition efforts. Following strong performance and impactful results, both companies joined hands to further expand the partnership to accelerate incremental growth and streamline marketing operations.
ID Finance’s focus has been on scaling customer acquisition without compromising user quality in competitive fintech markets. Rather than adding more channels or vendors, Mobupps operated as one of the top growth partners, aligning media strategy, onboarding new acquisition platforms, and handling partner relationships through a unified framework. Complexity was reduced by consolidating control and accountability.
As Agency of Record, Mobupps effectively becomes one of the top operating layers between strategy and execution, enabling ID Finance to move faster, test more efficiently, and maintain quality standards without the fragmentation that typically comes from multi-vendor coordination.
"The partnership with Mobupps is already delivering strong results. Mobupps is generating a consistent flow of loans, with fully visible and measurable performance on our side. We would like to highlight the quality of the acquired users who demonstrate strong engagement and retention within ID Finance’s alternative lending platform," said Sara Moncasi, marketing manager at ID Finance Spain.
These results are supported by a direct integration through the tech partner’s tracking platforms, enabling real-time tracking of impressions, clicks, installs, loan requests, and approved loans for continuous campaign optimisation.
"A key differentiator of the collaboration is a centralised, technology-driven approach to performance marketing. With visibility across the entire conversion funnel, Mobupps can quickly identify the highest-performing traffic sources and reallocate budgets between the media channels generating the strongest results. This enables both operational efficiency and sustained growth," said Yaron Tomchin, CEO at Mobupps.
To continue this growth, Mobupps and ID Finance will focus on strengthening technical infrastructure and expanding acquisition opportunities, including the onboarding of new partners, the execution of insertion orders, and direct integrations with the tech partner to ensure seamless, high-quality data flow across all channels.
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