Brand Metrics Launches Predictive+, the Industry’s First Predictive Brand Lift Solution for Connected TV

by ExchangeWire PressBox on 16th Jun 2026 in News

Brand Metrics, the global leader in brand lift measurement and winner of Best CTV Ad Tech Innovation at the 2025 VideoWeek European Video Awards, today (16th June, 2026) announced the launch of Predictive+, the industry’s first predictive brand lift solution built specifically for connected TV.

Developed to address one of CTV’s biggest measurement challenges, Predictive+ enables independent brand lift reporting even when campaigns do not generate sufficient survey responses for traditional measurement. By combining real campaign survey responses with predictive modelling trained on nearly a decade of Brand Metrics measurement data, the solution delivers reliable outcomes across awareness, consideration, preference, and action intent.

As CTV advertising investment continues to grow, advertisers are demanding more consistent and scalable outcomes measurement. Predictive+ provides a practical path to expanding independent brand lift reporting across premium streaming environments while maintaining the transparency and independence advertisers increasingly expect.

The launch follows a successful validation programme with Visoon, Germany’s leading CTV advertising sales house representing Paramount+, Pluto TV, and MTV. As an early launch partner, Visoon helped demonstrate the application of Predictive+ across premium streaming environments, validating its ability to support the unique measurement requirements of the CTV market.

"CTV has become one of the fastest-growing channels in advertising, but measurement has struggled to keep pace," said Alysha Dino, VP global CTV revenue at Brand Metrics. "Predictive+ is the first predictive brand lift solution built specifically for connected TV. Leveraging nearly a decade of Brand Metrics measurement expertise, it enables advertisers and media owners to access meaningful brand outcomes reporting in environments where traditional approaches have historically been challenging. Visoon played a key role in validating the solution across premium streaming inventory, helping demonstrate what’s now possible for the wider CTV market."

Michael Möller, CTO at Visoon, said: "Advertisers are demanding greater transparency and accountability across every channel they invest in, and CTV should be no exception. As an early launch partner for Predictive+, we were excited to help validate a new approach to brand measurement in streaming environments. The ability to provide independent outcomes reporting across Paramount+, Pluto TV, and MTV represents an important step forward for the German CTV market."

The announcement marks another milestone in Brand Metrics’ continued expansion of its connected TV measurement suite. The company now works with more than 100 publishers, broadcasters, and streaming platforms globally and continues to invest in solutions that make outcomes measurement simpler, faster, and more accessible across premium video environments.

Brand Metrics will be showcasing Predictive+ and its broader CTV measurement portfolio at Cannes Lions 2026. For more information or to schedule a meeting with the Brand Metrics team, please contact cannes@brandmetrics.com.

For more information contact: Amanda Mattsson, marketing manager, Brand Metrics amanda@brandmetrics.com