by Dana Lee on 1st Jul 2026 in VoxPops

James Taylor, founder & CEO of Particular Audience, joined us at Cannes to discuss how AI is changing retail media, and if the industry is entering the era of agent-to-agent commerce.

AI in retail media started with the machine learning wave of recommendation systems, and has over the years become supercharged with personalisation. AI is also cutting out fragmentation through mass automation and standardisation. While the industry is still in the early phases of agentic shopping, investing in MCP is an optionality that cuts costs and enables easier interaction with third party AI agents.

Agentic CommerceAICannesFragmentationRetail Media