Following the late 2025 launch of its London office led by managing director Dominic Di Talamo, attention measurement and optimisation specialist xpln.ai is accelerating its British market footprint with the strategic appointment of Conor McHale as UK sales director. 

McHale steps into the role backed by a decade of experience within the ad tech ecosystem, helping major agency holding groups and advertisers improve campaign effectiveness. He has built a strong track record across programmatic, network, and measurement companies, having previously held senior commercial positions at prominent firms including Seedtag, Mobkoi, Vibe, and KMTX.

In this new position, McHale will be responsible for expanding xpln.ai’s presence and driving commercial growth across agencies and brands in the UK market. His arrival follows the recent appointments of Emma Alligan as xpln.ai’s Agency sales director, and Sarah Peterlin as customer success manager. 

"I am incredibly excited to join xpln.ai at such a pivotal moment in its growth. The platform’s ability to turn complex attention data into actionable media outcomes is exactly what the market needs right now, and I look forward to working with Dominic and the team to scale our footprint here," says Conor McHale, newly appointed UK sales director at xpln.ai. 

"We are thrilled to welcome Conor to xpln.ai. His proven experience and recognised expertise will be key in driving our momentum across the UK market. With his appointment, we now have a fully-fledged local team to help clients directly connect attention data with tangible media and business outcomes," adds Dominic Di Talamo, managing director UK at xpln.ai.