Adform Appoints ex-Microsoft HR Chief Camilla Hillerup as Chief People & Culture Officer
by on 10th Nov 2026 in News
Adform, Europe’s leading ad tech company, today (10th November, 2026) announces the appointment of Camilla Hillerup as chief people & culture officer (CPCO). Camilla joins Adform's executive leadership team and will lead the company's global people & culture organisation, supporting its business strategy, leadership development, and continued growth.
Camilla brings more than 15 years of leadership experience across HR, technology, and business operations. She joins Adform from AI and fintech company Lucinity, where she most recently served as chief operating officer (COO).
Prior to this, she spent nearly a decade as chief human resources officer (CHRO) at Microsoft Denmark and Iceland, where she was a member of the executive leadership team and played a key role in the organisation's transformation. She also served on Microsoft's European HR leadership team and held interim CHRO responsibilities for Norway and the Netherlands. Earlier in her career, she held senior roles at Deloitte and KPMG and began her professional career as a lawyer.
In her new role, Camilla will lead Adform’s global people & culture strategy and, as a member of the executive leadership team, contribute to the company’s overall direction and business performance. Her focus will include leadership and organisational development, aligning people priorities with business goals.
Based at Adform's headquarters in Copenhagen, she will report directly to CEO Troels Jensen.
Troels Jensen, CEO at Adform, said: "Camilla brings a strong combination of international leadership experience, business understanding, and a people-focused approach. She knows what it takes to lead organisations through change and understands how people, leadership, and culture contribute to business performance. I am very pleased to welcome her to Adform and our executive leadership team as we continue to develop our business and build for the future."
Camilla Hillerup, chief people & culture officer at Adform, said: "What attracted me to Adform is the combination of global business ambitions, a strong technology foundation, and an open culture. Technology is changing how every company works, and the organisations that succeed will be those where people understand the direction, take ownership and have opportunities to learn, grow, and shape what comes next. I look forward to contributing as part of the executive leadership team and working with colleagues across Adform to build on the company’s success.”
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