Latest Stories

• Meta Sued over Ethiopia Hate Posts; Binance Boss Unalarmed by Mass Withdrawals

  3 years ago News

  

  In today's ExchangeWire digest: Ethiopian researchers and a Kenyan rights organisation have accused Meta of allowing inflammatory content to flourish on their platforms; the head of Binance remains calm after investors pulled more than USD $1bn from the company in [...]

• Apple Opens System to Third-Party App Stores; Paytm Launches Share Buyback Plan 

  3 years ago News

  

  In today's ExchangeWire news digest: Apple announces it will accept third-party app stores to comply with EU law; Softbank-backed Paytm launches a share buyback plan to recoup its losses; and Hong Kong's SFC warns investors about the risks of trading digital [...]

• Economy & Ad Spend: Predictions for 2023

  3 years ago News

  

  In a year of record inflation amidst a persistent cost of living crisis, how, where, and how much marketers are spending has come under even keener scrutiny. In this latest article in ExchangeWire's 2023 Predictions series, industry experts share their [...]

• Twitter's Trust & Safety Council Dissolved; Microsoft Buys into London Stock Exchange Group

  3 years ago News

  

  In today's ExchangeWire news digest: Twitter disbands its Trust and Safety Council after key members step down; Microsoft buys a 4% stake in London Stock Exchange Group; and Alibaba trials a free trade hub in Thailand. Twitter dissolves safety council following [...]

• Navigating the Transition to First-Party Data - Q&A with Sandy Ghuman, Silverbullet

  3 years ago News

  

  In this exclusive Q&A, Sandy Ghuman, managing director at Silverbullet, discusses how publishers and buyers are adapting to first-party data, how brands can best navigate the current economic climate, and why strategy is imperative to succeed in the privacy-first era. How [...]

• Retail media: Predictions for 2023

  3 years ago News

  

  Next up in ExchangeWire's 2023 Predictions series is one of ad tech's hottest topics: Retail media. A market that has been a decade in the making, Retail media represents a completely untapped opportunity for the ad tech industry. How will [...]

• Microsoft-Activision Deal Under Threat from FTC; Shein Explores Move to Online Marketplace

  3 years ago News

  

  In today's ExchangeWire news digest: Microsoft's acquisition of Activision Blizzard could be blocked by the FTC; fashion giant Shein explores a move to an online marketplace; and Twitter relaunches its subscription service "Twitter Blue". FTC moves to block Microsoft’s acquisition of [...]

• We Shouldn't Rush to See Attention as 'Unified' – Q&A with Heather Lloyd, Nano Interactive

  3 years ago News

  

  In this exclusive Q&A, Heather Lloyd, head of product marketing at Nano Interactive, outlines why attention has come to the fore, the challenges surrounding how ad effectiveness is measured, and how using attention as a metric could evolve. How does the [...]

• Will Audio Kill the Video Star?

  3 years ago News

  

  In a tumultuous year for tech, audio has boomed across markets and demographics. The global music streaming market is predicted to rise to USD$27.24bn (~£22.6bn) before the year is out, while 34% of the world’s population listens to at least [...]

• The Stack: EU Regulators to Restrict Meta's Targeted Ad Model, New Zealand to Charge Big Tech for News

  3 years ago News

  

  This week: Meta’s targeted ad model struck by EU privacy regulators, New Zealand to make tech firms pay for news… The tech sector this week was dominated by the news that Meta’s targeted ad model is to be restricted by privacy [...]