Latest Stories

• NFTs Deemed Property by Singapore High Court Justice; FCA Scrutinises Financial Regulation of Big Tech Firms

  3 years ago News

  

  In today's ExchangeWire news digest: Singapore's High Court justice rules that NFTs qualify as property; the UK's FCA prepares to examine the financial regulation of big tech firms; and Apple reveals more ads are coming to the App Store.   Singapore High [...]

• Data Strategies to Weather a Recession

  3 years ago News

  

  In this exclusive article, Rob Armstrong, senior vice president product management, Eyeota, outlines how marketers can power through the current economic turbulence via effective data management and activation. Today’s financial experts can quibble about the current global economy and recession reality [...]

• Meta Threatens to Block Canadian News Sites; Amazon Could Face £900m Payout to UK Customers

  3 years ago News

  

  In today's ExchangeWire news digest: Meta warns it may block the sharing of Canadian news sites on Facebook; fresh legal action against Amazon could see the giant pay £900m to UK customers; and a team at ByteDance planned to use [...]

• The Stack: Brits Cancel Streaming Services as Costs Rise; EU Urged to Use New Laws in Google Antitrust Case

  3 years ago News

  

  This week: UK households cancel streaming subscriptions to cut costs, tech companies urge EU regulators to apply new laws to Google antitrust case... It's been a week of swings and roundabouts for ad tech; in the UK, Brits cancelled their subscriptions [...]

• The MadTech Sketch: Why The Ad Network Will Flourish Again

  3 years ago News

  

  In this week's MadTech Sketch, Ciarán O'Kane explains why, contrary to common belief, the ad network model is bigger than ever before. Industry people generally have a negative view of ad networks and the value proposition. The very words conjure up bad [...]

• Realm's Izzie Rivers on Outsourcing Marketing Support, Netflix Ads, and Marketing Budgets

  3 years ago Podcast

  

  On this week’s episode of TheMadTech Podcast, Izzie Rivers, founder and CEO of Realm, joins ExchangeWire's Hannah Dillon and Lindsay Rowntree to discuss marketing agencies outsourcing content support, Netflix's launch of "Basic with Ads", and marketing budgets' expected growth despite [...]

• The Reasons are There for Brands to Explore Social Commerce – Q&A with Kris Boger, TikTok

  3 years ago News

  

  In this exclusive interview, Kris Boger, general manager, TikTok UK, Global Business Solutions, explains why social commerce is a big opportunity for brands, how advertisers are already exploring this new space, and what it could mean for consumers.   What is social [...]

• Google Launches AI-Interaction App in UK; China Holds Emergency Meetings After US Chip Restrictions

  3 years ago News

  

  In today's ExchangeWire news digest: Google launches a UK version of its AI-interaction app; China hosts emergency meetings with semiconductor firms following US restrictions; and UK fintech app Flux shuts down.   Google’s app to interact with AI system trialled in UK Tech [...]

• IPA Bellwether Q3 22: Marketing Budget Growth Slows Amid Economic Turmoil

  3 years ago News

  

  A growth slowdown, budget cuts and a downbeat outlook were the headlines from the latest IPA Bellwether report, framing an industry in a subdued mood, and continuing along the path laid out in Q2. The report was one of small adjustments [...]

• CMA Orders Meta to Sell GIF Library Giphy; Netflix Reports Growing Subscriber Count

  3 years ago News

  

  In today's ExchangeWire news digest: the UK"s CMA orders Meta to sell Giphy in a "final ruling"; Netflix reports its subscriber count is growing again following major losses earlier in the year; and Singapore deploys new measures in an attempt [...]