Latest Stories

• Ads Arriving to Amazon Prime Video; New York Times Sues OpenAI & Microsoft; Google Settles $5bn Lawsuit 

  1 year ago News

  

  On today’s ExchangeWire digest: Ads Arriving to Amazon Prime Video; New York Times Sues OpenAI & Microsoft; Google Settles $5bn Lawsuit… As we welcome in the New Year, changes are afoot. Last week, Amazon announced it will be introducing ads to [...]

• Predictions 2024: Social

  1 year ago News

  

  From Meta launching an ad-free subscription service as a workaround to European data laws, to Elon Musk’s continued torrent of vitriol against advertisers on X, 2023 certainly was not a dull year in the sphere of social media. But what [...]

• Predictions 2024: Open Web

  1 year ago News

  

  As we venture into 2024, the open web stands on the brink of transformative shifts. In this prediction, we delve into the significant changes anticipated for the year ahead, shaping the future of digital landscapes. Understanding the trajectory of the open [...]

• Predictions 2024: Economy 

  1 year ago News

  

  It has been a testing year, as inflation and the cost of living crisis have brought about challenges for advertisers and consumers alike. What does 2024 have in store? With good reason, most marketers remained cautious with their ad spend throughout 2023. [...]

• MadTech Podcast: ExchangeWire's 2024 Predictions Special

  1 year ago Podcast

  

  In the final episode of the year, ExchangeWire's Rachel Smith, Lindsay Rowntree and Ciarán O'Kane give their thoughts on what's going to make big news in 2024. Thanks for listening this year - we'll be back in the new year with [...]

• Google’s Tracking Protection Feature to Come Into Effect in Less than 2 Weeks; YouTube’s New Ad Measurement Plans Delayed; Google to Pay Antitrust Settlement  

  1 year ago News

  

  On today’s ExchangeWire Stack: Google’s Tracking Protection Feature to Come Into Effect in Less than 2 Weeks; YouTube’s New Ad Measurement Plans Delayed; Google to Pay Antitrust Settlement… The Christmas season is in full swing, and so is the lead up [...]

• Adelaide Releases Attention Leaderboard Showcasing Excellence in Media Quality

  1 year ago News

  

  Adelaide, the leader in attention-based media quality measurement, has unveiled its Attention Leaderboard, highlighting top display publishers, platforms, and ad networks. Adelaide’s leaderboard is grounded in its omnichannel metric, AU, which predicts any media placement’s probability of attention and subsequent [...]

• Predictions 2024: OOH & DOOH

  1 year ago News

  

  In this installment of our Predictions 2024 series, we step outside into the world of out-of-home (OOH) and digital out-of-home (DOOH). A segment of the industry in recovery from the days of the coronavirus pandemic, will 2024 see DOOH come to [...]

• Instagram Reels Outperform TikTok for Brand-Owned Video Content; UK Supreme Court Confirms AI Can’t be Named as Patent Inventor 

  1 year ago News

  

  On today’s ExchangeWire digest: Instagram Reels Outperform TikTok for Brand-Owned Video Content; UK Supreme Court Confirms AI Can’t be Named as Patent Inventor; AUS Proposed Ban on Gambling Ads Met with Resistance  As we near the end of the year, you [...]

• Sigma Software Group's Olha Paramonova on Evolving Ad Tech Strategies in a Privacy-Focused Era

  2 years ago News

  

  From Q1 2024, Chrome plans to disable third-party cookies for 1% of users to facilitate testing, and then ramp up to 100% of users from Q3 2024.  Olha Paramonova, VP of AdTech at Sigma Software Group and a speaker at ATS [...]