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Equativ & Qortex Partner to Bring Advertisers Closer to Gaming Audiences
Equativ, the leading global independent ad platform today (March 10th, 2023) announced a partnership with Qortex, the pioneer in On-Stream™ video ad decisioning. The partnership aligns around Equativ’s in-game marketplace powered by Equativ Buyer Connect (EBC), the self-serve digital ad curation [...]
EssenceMediacom's Laura Wade on Sustainability in Fashion, Retail Tech and the Green Potential of AI
On this week's MadTech Podcast, Laura Wade, EssenceMediacom's VP, sustainability, joins ExchangeWire head of content John Still and COO Lindsay Rowntree to discuss sustainability within ad tech, focusing on consumer demands around ESG in the UK, Walmart's foray into tech, Character.AI's [...]
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